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Search Ads tested by Blekko
According to Media Post, Startup search engine Blekko has started to test ads on it’s site. Blekko does not have a direct relationship with large brands but it’s working with them through feeds from Google and Bing.
For startups like Blekko,both Google and Bing have an inventory which enables them to use their advertisers through search feed. It’s just in the test phase and majority of the searches on Blekko will not be showing any ads and it’s highly unlikely you will see PPC ads.
Rich Skrenta,Blekko founder and CEO told “Searches are linked to slashtags that help to curate content and they are still ironing out the links”
Search Traffic is worth between $50 and $100 and he belives that when someone types keywords into a box the intent increases.Blekko is backed by Russian search engine Yandex, as well as venture capitalists PivotNorth Capital, SV Angel and Marc Andreessen.