Startup Apture acquired by Google

There seems to be no end for Google’s acquistion this year.Google’s 23rd acquisition this year Apture will give the ability to monetize every page on the web.

Founders of Apture Tristan Harris and Can Sar along with their employees will join the Google Chrome team according to the announcement on their company’s site homepage.

Since 2007, all of us here at Apture have worked hard to add new dimensions to the web. We’ve always believed that by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page.

After enhancing more than a billion pages with our products, we think now is the best time to expand our efforts with another team just down the road that shares our vision of making the web better.  That’s right — we’ve been acquired by Google and will be joining the Chrome team to continue driving innovation and creating a better user experience on the web. The modern web is an amazing platform, so stay tuned for even more enhancements to your Chrome browsing experience.

Apture’s browser plugin has been already removed from Chrome store and all the Apture plug-ins will be shut down in the coming months.Apture’s browser plug in will allow users to highlight words and phrases and bring up results that includes news,videos and images in a small time window.

The users can explore many topics without leaving the page and this feature has also been used in sites like Financial Times and Economist.com.a single line of Javascript is used.

The purchase amount has not been disclosed and with this new feature Google offers enhanced on page search to 200 million active users.

Tags: google acquisitions, start ups