Web Analytics Tool Released by Twitter
Twitter announced it’s new Web Analytics tool on Tuesday which will provide a clarity to the webmasters and website owners who rely on the information network for content distribution.
The new web analytics is powered by Backtype,a social analytics company which was acquired by Twitter in July.The web analytics from Twitter is intended to provide more data on the effectiveness of their Twitter integrations.
As explained by Backtype founder Christopher Golda,the analytics will help publishers and website owners understand three key things.How much traffic Twitter is sending,how much of their content is being shared on Twitter and how well Tweets are performing.
The tool is currently beta and is free. This week a small group of partners will gain access to Twitter Web Analytics and Twitter will roll it out for Website owners in few weeks. For the developers,an API will also be released.
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