Yahoo: Executing for shareholder value

Terry Semel, CEO Yahoo, presented his company’s Q4 2006 results to Wall Street yesterday. Semel’s principal message: Yahoo is on path to offer increased shareholder value in 2007 and beyond.

Semel began with Yahoo objectives announced at the Q3 earnings call:

• To improve search monetization.
• To widen our lead in graphical advertising.
• To seize the opportunity in emerging areas such as social media, video and mobile.

The future opening for Yahoo and the industry as a whole is more than ever. The Internet is developing at a fast pace, projected with some 800 million more users predicted to come online by 2010 and online advertising expected to grow to $55 billion by the same year.

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