Here’s how Google explains this new update: “Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”
Translation: if content on a page is linked to an author who has a strong author rank with Google, that page’s searchengine ranking should be higher than it otherwise would be.
There are a few things to disclose, however, if you want to understand how to SEO your site or have more informed discussions with your SEO inbound marketers. Most importantly, from the perspective of the paranoids, Google will be factoring various aspects of Google+ and pages receiving plus-one clicks in assigning quality scores to authors.
If you post something — writing, photos, or video for example — and use Google’s Authorship tools to link your Google+ identity to that content, when such content gets plus-one votes, your author rank will improve. This isn’t the only way to receive ranking, but it does create a kind of closed loop, where those who are active and receive attention on Google’s social media site will notice their content ranking higher on the search giant’s SERPs.
Only one aspect of SEO matters when it comes to author rank — the author score of your content in the subject or topic where you want to rank. You also must pay attention to the author scores of those linking to your content. Other actions that suggest positive attention to your content: speed of link sharing within the sector and comments on the content.
Author ranks won’t replace traditional search ranking metrics — namely the things Penguin and Panda care about, but it will supplement them. The idea is, by giving users the ability to up-vote and down-vote not just content but authors, Google will be able to produce higher-quality search results that help people find the information they want.
For small businesses and companies concerned with SEO, this means it’s time to start thinking about developing authorship. There hasn’t been a big announcement about author rank yet, so it’s probably not in full-scale implementation. But that doesn’t mean you can’t look for an inbound marketing firm that’s focusing on developing its authorship, or even think about taking steps on Google+ to develop your own content quality reputation within your industry.
While author rank might shake things up a lot, if you’re prepared, you’ll be fine. And, if they never roll it out, your efforts will only help you.

There must be honesty when interacting on social media sites.That works really well and can save a lot of costs as well.It’s easy to find an article about any topics but if its unique and clear the rating of the particular article would be high.people likes to discover common and popular articles which are unique.The internet is brutel and cruel.If you achieve any success,people who care will be scrutinizing everything you say. To be active and stay in their minds, you’ll have to post on Twitter and other media multiple times a day. If you say something that seems false or is outright dishonest, someone will catch you and you’ll lose all credibility. A policy of being honest, truthful, and upfront is a good way, both to avoid mistakes and to prevent negative backlash.Honesty makes the social media marketing community functional and trustworthy.

A free search engine Mocavo.com exclusively for Genealogy search was launched. It enables the search of more than 50 billion words including names, dates and places, within a fraction of seconds. They claim to be the provider of the first large scale, free search engine for family history search.

Online People search Engine Waatp.com was launched and will help you to locate people and possess latest features such as additional information and improved programming interface. The website was in the public testing mode for the past three months and received over 2 million visits a day.

Another search engine “ibod” originates and claims to be a potential rival for Google. South Bank-based “ibod – short for’ intelligent business on demand’ – provides free business search engines, social networking and advertising for charities and SMEs. It has already created eight jobs and a further 20 positions are expected to be available within a year. Designed to help organizations boost their profile through internet marketing, ibod will generate revenues through advertising and turnover is expected to hit £12m in four years. Kevin Robinson, an entrepreneur and a marketing specialist is the brain behind this venture

Another one, quite different from all the above, The First Semantic Image Search Engine NachoFoto was unveiled, and  provides real time images based on the meaning of the user’s query. Image is the second most popular search on Google, resulting in 1 billion page views each day. So this new venture is likely to get more hits in the coming days. In their press release they say that Nachfoto is comprised of three distinct features such as ‘related searches’, Image results, and Timeline to ensure delivery of the freshest image results.

Action speaks louder than words; the saying came from the facts gained from visual appeal.The same applies to a website.Here is an examble, if some one is reading or seeing your article will get to know who you are and what you do.if they like the article or any content, automatically they will promote your site in social networking site.so all what you need to do is making the sharing much easier.The more you share the much gift you will get in return.pay per click ad is also a good source, but it need the highly dependent and targeted  keywords all we need to do with that is a seo worker.Main thing is the layout of the website.color,imagery and the font makes a good and attractive website to give proffesional appearence.At the end you can measure which ads are generating value and which are not.As time passes you will get the value increases.

Google’s Penguin Update examines the whole SEO layout of  the particular site, including your incoming links and the anchor text in those links. If Google via Penguin feels you’re over “optimizing” your site to influence their index or rankings, your site will be slapped with a penalty which is severe and crippling – in other words – Google will simply wipe your site from its index.Lately, since the arrival of Penguin, negative SEO (nickname – Google Bowling) has been discussed much more often.Penguin is judging your complete link profile, which includes all internal and external links, and decides if it fits a “natural” or “unnatural” linking structure. Your link profile is no doubt compared to the normal or standard readings – if you have too many links with the exact commercial keywords in the anchor text pointing to interior pages on your site, this will show up as unnatural or inorganic. A red flag goes up and down comes the Penguin Guillotine, chopping your site’s Google rankings next to nil.

Users can earn money by sharing up to four video ads per week. Users are paid by cost per view. The service is not meant to be used to spam social media, but more to drive conversations.But the financial incentive isn’t enough for a person to share an ad.Oxygen and NBC were the first big names to promote ads

Google has joined hands with the UK government’s project Campus which has opened it’s doors providing tech start ups along with mentoring and a free work space.

The facility was opened on March 29^th in London’s old street with a visit by chancellor George Osbourne. Eze Vidra, Google’s head of campus said “East London is emerging as a world-leading entrepreneurial hub, and we’re excited to be a part of it “. According to reports from BBC, Osbourne said “We want the UK to become the hub for technology in Europe as a whole”.

Access to café and hi speed wi-fi is being provided for every visitor. Seminars, hosting talks and mentoring programs from industry experts will be conducted in the Campus.

Eric Van Der Kliej, the chief executive of Tech city said “The opening of the campus is a real milestone for Tech City, sending a clear signal to the world that the area is fast becoming a global centre for entrepreneurship and innovation”.

Tech city initiative was launched in the year 2010 and the number of technology firms has risen from 200 to 700.  90% of the campus capacity has been filled by Google with more than 100 people on site.

People who want to keep track of their activities in Google in its popular services can now get a monthly report from Google. The tool was unveiled on Wednesday that includes list of Gmail correspondences and search requests entered by the users while logged in. The summary also includes the list of operating systems and list of web browsers used during the logged in sessions.

The list of countries where log in activities have taken place is also contained in the report. Unauthorized account usage could be flagged with the help of these details. Those who sign up for it will receive the monthly report through mail. The change in privacy policy by Google helps it to link more data collected from various services.

Changes have been unveiled to Google adwords and the new design will be rolled out over the next few weeks. The new design has been designed to make it easier to buy and track display advertising on its network. Advertisers can now target and optimize display campaigns with the help of Display Network Tab.

Brad Bender,director of product management at Google says “AdWords was initially built for search advertising, and display capabilities were built on top of that platform. Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. But the interface hadn’t changed”.

The contextual engine was enhanced that matches ads to pages based on keywords. The new changes will let marketers see the performance of display campaigns at the individual keyword level.Advertisers can now target higher performing keywords.

Changes would also benefit search marketers and search agencies as 99 percent of Google’s top 1000 search advertisers are also buying display through Google.Earlier clients can know how Google display ads are performing at the ad group level but the new features have provided variety of options now.

The new visualization tool lets the marketer to concentrate on targeting types such as placements, topics, interests and remarketing.

A novel approach has been taken by Google this time and they have announced the ongoing Panda Update through Twitter. Google’s Panda updates has been targeting low quality sites.

In the tweet,Google estimates 1.6 percent of the Search queries are affected by Panda refresh. We expect the current update to be rolled anytime this week and its primarily called Panda 3.4 update we don’t know the significance this update. The update may later even be named 3.5 or 4.0 depending upon the significance. Check out the Panda infographic.