Can my blogroll affect my blog’s reputation in Google?

Remiz Rahnas from Kerala, India asks,”I keep a blogroll page with link to all my friends’ blogs on my blog. Will that affect my blogs reputation in Google? Recently my friend lost PR5 to 0 for such a page.”

Certainly, who you link to, can affect the reputation. So if you are linking to spammy sites, sites that we consider junky, skuzzy, spammy whatever that can affect your sites reputation. Certainly, if you are selling links within your blogroll, that can be a very high risk. But just because your friend lost PR5 to PR0 that doesn’t necessarily mean it was because of the blogroll, it doesn’t necessarily mean that we thought that he was selling links, it could be a temporary thing with canonicalization. So I wouldn’t automatically assume that it was the blogroll that did it. That said if you do have a blogroll its better that it be editorial real links and not link that you are secretly selling but you are calling it a blogroll or something like that. In general blogrolls are great things to have. I have one of my blogs so don’t be scared to have one. But if you are linking to a spammy stuff or things that you think are kind of low quality be aware that, that can affect how we think of the quality of your website.

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