Keyword research an important step towards effective search engine optimization – Seo tip tuesday feb 15 2005

keyword research is a vital part of search engine optimization, Targeting wrong keywords for a site will put all efforts in vain,

An effective keyword research and finding the right keywords will bring in targeted traffic to a site, Targeted traffic means good business,

Points to keep in mind when doing keyword research,

1. Compare the keyword suggestions of overture, wordtracker and adwords and see which are most searched and most popular,

2. Try running an adwords or Overture PPC campaign and check which keywords convert best,

3. Don’t try optimizing for all keywords, eliminate keywords which are too low competitive and which are bound to bring very less business,

4. Always research for both singular and plural keyword phrases/keywords,

5. Don’t go for spelling errors for a legitimate business site, it makes the site look bad,

6. Apart from the suggestion tools suggestion on the popularity of a keyword phrase we can analyze the competitiveness of a keyword/keyword phrase by checking the number of pages having that term in google/yahoo/msn, checking the number of pages added in title using allintitle: command, checking the targeted keyword distribution by using allintext: command in google, this command will reveal all pages having that keyword phrase on the page,

7. Short list keywords which are good for optimization, Separate words that are useless, words that are too authoritative and too competitive, Optimize for lower competitive keywords first and then move towards competitive keywords,

Hope the above tips are useful for your search engine optimization keyword research process,

Some tools for effective keyword research,

https://adwords.google.com/select/main?cmd=KeywordSandbox
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.wordtracker.com/

SEO Blog Team,

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