Monograph of Google Analytics

Google has re-casted Urchin and launched Google Analytics, “It tells you everything you want to know about how your visitors found you and how they interact with your site. It does a great job to focus your marketing resources on campaigns and initiatives that deliver ROI. It automatically tags keyword destination URLs and improve your site to convert more visitors.”

The best thing is, it’s now free and seamlessly integrates with those running an Adwords
campaign.Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Google Analytics tracks all of your non-AdWords initiatives as well.

The move could present a significant threat to rivals in the Web analytics sector, who may be forced to change their pricing strategies in response to Google’s free service. The service is currently available in 16 international languages.

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