MSN offers instructions for site owners on getting their site indexed and ranked by MSN,

MSN is the third best search engine on the web, they have a strong customer base who are regular visitors of MSN, Since MSN is the third best search engine it is important to get ranked in their search engine, For ranking sites MSN provides quality guidelines, the guidelines provide an insight what might work for MSN search engine,

Content guidelines for your website from MSN

“The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in.
In the visible page text, include words users might choose as search query terms to find the information on your site.
Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB.
Make sure that each page is accessible by at least one static text link.
Keep the text that you want indexed outside of images. For example, if you want your company name or address to be indexed, make sure it is displayed on your page outside of a company logo.
Add a site map. This enables MSNBot to find all of your pages easily. Links embedded in menus, list boxes, and similar elements are not accessible to web crawlers unless they appear in your site map.

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