SEO community feels blindsided by November core update as Google defends timing

The SEO community has been blindsided by the November 2020 Core Update from Google. This update, which began rolling out on November 10th, was announced just a few days before, leaving SEOs and webmasters with little time to prepare for the changes. The update is the second major core update of 2020 and follows the May 2020 Core Update. It’s unclear what specific changes have been made, but the update is expected to have far-reaching implications for websites. SEOs are concerned that the update could have a significant impact on organic rankings, especially as some websites have seen drastic changes in their rankings overnight. The timing of the update has been particularly frustrating for SEOs, as they were given no warning or time to prepare.

Google typically announces core updates a few weeks in advance, giving webmasters time to adjust their strategies and make any necessary changes. This update, however, was announced just a few days before, leaving SEOs scrambling to make sense of the changes. Google has defended its timing, saying that it was necessary to ensure the update was rolled out smoothly. Google also noted that this is not an unusual practice and that core updates are often announced and deployed at the same time. Despite Google’s defense of its timing, the SEO community still feels blindsided by the update. With so little warning, many SEOs feel that they were unprepared for the changes and may have lost valuable time that could have been spent making adjustments.

The November 2020 Core Update is the latest in a series of changes from Google that have left many SEOs feeling frustrated and confused. Although Google has defended its timing and noted that core updates are often announced and deployed at the same time, the SEO community is still feeling blindsided by the sudden announcement and rollout of this update. With so little warning, many webmasters were unable to prepare for the changes and may have lost valuable time that could have been spent making adjustments.

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