Does the position of keywords in the URL affect ranking?

Interesting question from Adeel from Manchester, UK “Does the position of keywords in the URL have a significant impact: example.com/keyword/London is better than example.com/London/keyword?

Truthfully, I wouldn’t really obsess about it at that level detail, it does help a little bit to have keywords in the URL but it doesn’t help so much that you should go stuffing a ton of keywords into your URL. If there is a convenient way that is good for users, where you have four – five keywords, that might be worthwhile. But I wouldn’t obsess about it to the level of how deep is the URL in the path or how am I combining it. For example, on my blog when I do a post I’ll take the first 4-5 words or 2-3 words related to that post and I’ll use that as the URL. But you don’t need to make 7,8,10 or 20 words because that just looks like spamming users and people will probably not click through as much in the first place. So position is going to be very very second order kind of thing of keywords and URLs. I would not worry about that so much as having great content that people want to link to and people want to find out about.

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