Should I tweak my titles and descriptions to improve my CTR?

A question from Bangalore, Amalve asks “Are title and description tags helpful to increase the organic CTR – clicks generated from organic (unpaid) search – which in turn will help in better ranking with a personalized search perspective?”

Great question! So many people think about rankings and then stop right there. And that’s not the right way to think about things. You want to think about rankings and then you want to think about maximizing your click through which means making your title and your snippet very very compelling not deceptive but something that invites the users to click on it because they know they’ll find what they want. And then you want to think about conversion rates and you want to get good ROI. And so title and description tags absolutely can increase your organic click through rates. Try to optimize for that. Because it doesn’t really matter how often you show up it matters how often you get clicked on and then how often you take those clicked on visits and convert those to whatever you really want, sales, purchases, descriptions whatever it is you are trying to optimize for. So I wouldn’t think about it in terms of oh I get more visitors and it helps me in terms of personalized search just think about in terms of getting more visitors and they convert better. So do spend some time looking at your title looking at your URL looking at your snippet that Google generates and see if you could find ways to improve that and make it better for users because then they are more likely  to click . You’ll get more visitors you’ll get better return on your investments.

No comments yet.

Leave a comment