Can product descriptions be considered duplicate content?

Mani from Delhi asks, “Are product description pages on an e-commerce site termed as duplicate content, if the same product description appears on other sites? It does happen for many branded products.”

Mani, you are absolutely right, it does happen. Most of the time it happens because that’s not the original content. So if you got an affiliate feed that might have images that might not have images, the same content on your page, your e-commerce product page as 400 other sites. It is really hard to distinguish yourself; you have to ask, where is my value ad? What is my affiliate site or my site that doesn’t have original content? And compare it to these other 100 of sites. So whenever possible, I urge you to try to have original content, try to have a really unique value ad don’t just take an affiliate feed create a site that’ll fly by night and now there is no reason why anybody wants to assemble on your site. So typically it’s best if it’s possible to find some kind of unique angle and not just the exact same stuff that everybody else has in their webpage as well.

No comments yet.

Leave a comment