According to Anoox,

The goal of AnooX.com is two fold:

1. To deliver the most accurate search results. We are doing this by utilizing an innovative and Patent Pending search engine design, which is based on combination of machine power for gathering information, plus real majority based voting power to deliver the final best results.

2. To deliver cost of advertising which is 90% or more lower than similar costs of advertising at Yahoo™ , Google™ , and like publicly traded for profit companies. Thus enabling businesses worldwide to increase sales & success by being able to advertise effectively online and at much lower costs than they currently can.

AnooX will be operated as a not-for-profit company, which means we will drive to have the lowest prices without regard to profits and in fact we will share our profit (if any) on an Annual basis with the users*, advertisers and others helping AnooX.