An other April Fool Joke From Google

Google this year had the most number or April fool jokes mainly due to the growing number of blogs they have. Google has a blog for every service they provide. Most of these blogs are maintained by different set of people working for Google and it seems everyone wants to have fun.
I recently came across this particular posting by Google Blogger Team on their new announcement of Google weblogs with loads of features favouring Search Engine Optimization. This is such a weird posting you will definitely laugh if you are into blogging or Search engine optimization or search engine marketing.

“Announcing Google Weblogs (beta)
Today we’d like to offer you a sneak
peek at an exciting new product we’ve been working on: Google Weblogs. Since
Google bought Pyra Labs in 2002, we’ve been dreaming, planning, and implementing
the next revolution in personal publishing: Google Weblogs. Google
Weblogs, or “GWeblogs,” or “Gblogs,” which will launch later this year in a
public beta, is the next revolution in personal publishing. Here’s what you can
expect:
Don’t limit yourself to “reverse chronological” publishing. Our
advanced Google algorithms put your best content at the top of your blog. Even
if your later work goes downhill your previous posts will still shine.
No
more template languages to mess with or sidebars to get right. Our advanced
Google algorithms automatically populate your blog’s sidebar with the most
relevant possible content.
Stop worrying about your PageRank or your search
engine optimization. Post directly into Google search results for maximum
visibility.
Save your readers time and effort. We’ll automatically extract
the most relevant sentence from your post for the index page, along with any
necessary ellipsis. We’ll also put some words in bold!
Your blog’s header
will stay fresh with new images from our team of artists, each and every
anniversary of a scientific achievement.
Unsure of what to post about? Just
click “I’m Feeling Lucky” and we’ll “take care” of the rest!”

Google’s stock ( GOOG ) rise among speculation by an analyst

Google (nasdaq: GOOG )’s stock rose $17.99, or 4 percent, to $473.27 among early trading on Friday after Analyse Jeffery Lindsay predicted higher sales and revenue for Google from its search engine advertising programmes. Lindsay said after Google’s new approach to AdWords its sales will be increasing in the coming Months.

According to Lindsay Google has been slapping low quality advertisers from their AdWords advertising platform which gives opportunities for reforms to the AdWords campaign. Com score a leading company which tracks clicks in search engines reported lesser number of clicks in February and march but Lindsay says this is mostly due to Google slapping lower bidding advertisers and increasing its price facilitating for higher advertisers. Google has been changing and increasing its AdWords bid prices for a long time and according to Lindsay Com score don’t record all these information.

Linday also predicts Google’s shares might rise as high as 750$,

Source:forbes.com/feeds/ap/2008/04/04/ap4856278.html

Google super fast indexing and ranking

I was seriously amazed when we saw Google index our Blog posting in less than an hour and the blog post already started ranking. Infact I posted the blog before around an hour and a half and Google came to our site and indexed it before an hour and now the URL is showing up in search results for the keyword we are targeting.

We recently added a new SEO comics section to our site and I personally blogged about it. Google was super fast in indexing and ranking the page I still cannot believe my eyes Google is truly amazing.

Check this screen shot,

Long live the King Of Search Engines ,

System and method for supporting editorial opinion in Google results.

I was just reading through a patent filed by some leading Googlers on editorial review and user based opinion on a website, It was a very interesting topic to be discussed.

“An editorial opinion parameter for a favored source may, for example, cause the score of the associated web page to be upgraded by a percentage of its previous score or by an absolute value. Similarly, for non-favored sources, the applicable editorial opinion parameter may cause the score of the associated web page to be downgraded by a percentage of its previous score or an absolute value. In extreme cases, the applicable editorial opinion parameter may cause the web page to be moved to the top of the ranked list or removed from the list completely. In another case, the applicable editorial opinion parameter of a web site may selectively affect one of the scores used in determining the final ranking (e.g., the text match score, the connectivity-based score, or the popular opinion score). Once updated scores have been determined, the server 120 may provide the updated ranked list of search results to the user [act 660]. The updated ranked list may be provided to the user via the output device 270. If, in act 630, the search query does not match any of the query themes stored in database 400, the server 120 may provide the original (i.e., non-updated) ranked list of search results to the user [act 660]. Implementations consistent with the present invention allow editorial opinion to apply to entire web sites. The techniques described herein also provide integration with other parameters in computing an overall ranking. For example, editorial opinion may be considered as an additional input parameter that combines with other factors such as textual-matching, connectivity analysis scoring, etc., for determining the overall ranking. This provides for a better result than conventional processes that simply return web pages on favored sites that match the query. In particular, implementations consistent with the present invention could assign a higher rank to a web page that is on a web site that has not been identified as a favored source in comparison to a web page from a favored source, if it is found to better match the query. “

Upgrading and downgrading a websight is based on editorial opinion compared to other factors in Google’s search algorithm. Search engines had moved a lot of towards editorial opinions, google has team of quality testers around the world who are supposed to check their results for quality and any possible search engine spamming,

Also editorial opinion depends on monitoring visitor behavior through their toolbar or analytics or through cookies. Google has ways of understanding through toolbar day a user behaviour and the time a user stays on a website.

Some points from the patent as noted by tedster:

1. Get a bunch of people to find and rate really good websites and really spammy websites for certain searches
2. Make their rating into a parameter
3. Look at what the algo says the top results “should” be for a particular search
4. See if that search is in one of the topic areas that has an editorial rating
5. If so, look to see if there is some relationship to either the good guy list or the bad guy list
6. Shift the search rankings according to whatever parameter the editors generated.
7. Serve the shifted results to the user.

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=7096214.PN.&OS=PN/7096214&RS=PN/7096214

Google Announces – GOOG Internet Availability of Proxy Materials

Google has announced it will make available its proxy materials for the upcoming investor meeting. Google’s press release states,

Google Inc. (NASDAQ: GOOG) today announced the Internet availability of proxy materials for its 2008 Annual Meeting of Stockholders under the U.S. Securities and Exchange Commission’s new Notice and Access rule. Google’s proxy materials can be found on its investor relations website at http://investor.google.com/.
Pursuant to the U.S. Securities and Exchange Commission’s new Notice and Access rule, companies may now satisfy their proxy materials delivery requirements by delivering a “Notice of Internet Availability of Proxy Materials” to stockholders, providing Internet access to the proxy materials, and providing a printed set of proxy materials by mail to any stockholder who requests them. Google has elected to take full advantage of these new rules in order to minimize impact on the environment and maximize cost savings relating to the printing of the proxy materials. By implementing the procedures permitted under the new Notice and Access rule, Google reduced the number of printed copies of its annual report and proxy materials this year by more than 84 percent.
Google’s 2007 Annual Report on Form 10-K and proxy statement for its 2008 Annual Meeting of Stockholders have been filed with the U.S. Securities and Exchange Commission, and may be viewed on Google’s website at http://investor.google.com/ . Google’s stockholders may obtain hard copies of these proxy materials free of charge by following the instructions provided on its website or in the “Notice of Internet Availability of Proxy Materials”.
Google’s 2008 Annual Meeting of Stockholders will be held on Thursday, May 8, 2008 at 2:00 p.m., Pacific Daylight Time, at Google’s corporate headquarters at 1600 Amphitheatre Parkway, Mountain View, California 94043. A webcast of the Annual Meeting will be made available at investor.google.com.

Want to be a friend of Vanessa Fox – EX Vanessa Fox Google webmaster central Team

I have seen vanessa speak in some of the search conferences and she is pretty cute. Though I never got a chance to speak to her ill probably get a chance to meet her when I am back in US after july.

She is a very good speaker and her presentations were very interesting.

If people don’t know who vanessa Fox is she was a former employee of Google and founder of our favourite http://www.google.com/webmasters/ also she is one of the main backbone behind the Google Webmaster Central blog, she left google in June 2007 to join zillow now works for Ignition Partners as an ‘entrepreneur in residence’

Google’s new sitelinks feature – A very useful addition.

We believe the new google’s sitelinks feature is an excellent addition to already relevant search results. When we search for the domain name or site name we can now see additional pages of a site listed under the main URL its called sitelinks but google.

A Search for our company name Search Engine Genie has sitelinks to pages like our SEO plans , tools, pagerank 10 sites list, why us and the Google rank checker free tool. Actually its very good we know these are some of the most important pages of our site and its no surprise these URLs are picked up as sitelinks for our site. Based on what we are seeing sitelinks are selected based on pagerank and quality of external and internal links to those pages. Our Google rank checker and pagerank 10 sites list are 2 of the most important pages of our site and has good number of external links to it.

Sitelinks can be deleted in google webmaster tools login. That is again great on part of google to offer something like to webmasters a great platform for editing our sitelinks.

Page specific Google ban / penalty – Does it really exist?:

We have often heard of google imposing penalty for sites or infact ban them completely from the index. Some of the forums had been buzzing on whether Google has any sort of page specific penalty in my experience yes google does have a page specific penalty. Here is a simple check what are possible reasons that could cause a page specific Google penalty

1. Links to a bad neighbourhood from that page. Say you have a grea site and you run a grea forum in that, one day some spammer posts an adult spam post. If googlebot sees this and see that your site is linking to an other highly spammed site then mostly that page will be penalized and stopped from entering google’s index. This is particularly tough when you run a good site and only one page is all adult stuff. Googlebot is designed to understand potential reasons how adult content came into your forum and they will impose a penalty only for that URL. we have seen this in our very own site’s forum.

2. Too many spammy links to sites that google considers spammy will hurt that page.

3. Duplicate content across the web or within your site if you have a particular page that is replicated as multiple versions within your site then it will hurt the duplicate page copy and Google will impose penalty or ban on duplicate version of the page / pages and keep just one copy of the page. Ban can simply be for the duplicate pages.

4. Strong filters applied by google on specific pages can also boot a page from rankings or prevent it from ranking. Google has very strong ranking filters and this could stop a page from ranking or penalizing it for reasons that are in the filter.

5. Hidden links or hidden images /gifs or hidden content can also cause page ban please make sure you do a complete review of that.

SEO Blog Team,

Google’s April fool 2008 Joke project virgil

Google plays with people’s mind again with their new april fool joke named project virgil, If you can see from this URL http://www.google.com/virgle/index.html google has plan to send people to space. LOL that is a very cool joke . They claim to form a human colony in mars with the help of virgin airlines I am sure people dont fall for google’s april fool pranks anymore

Remember their previous prank like the Lunar job or the pigeon rank instead of pagerank

From their FAQ that was very well written statement,

How are you planning to reach Mars?

During the first couple of decades Virgle will use standard technology of the day – chemical rockets to ferry cargo and crews to Mars. As the bootstrap plan stands today, in order to reach Mars (once the tri-module is assembled in LEO) the Virgle 1’s cruise stage will start a burn for insertion into a lunar trajectory and then back toward Earth for final insertion into a modified Hohmann Transfer Orbit. This multi-day round trip will use a variant of the Oberth effect, the Krasnokutskaya periapsis maneuver, to increase the final Earth-to-Mars transfer velocity through a periapsis delta-v burn performed at the closest lunar and subsequent Earth approach, with the additional delta v gained on account of the potential energy from the mass of expended propellant. The total useful mass sent this way to Mars will be 569 metric tons, meaning (obviously) that it will take four launches to complete the assembly. The design does allow for easy reconfiguration for varying payload capacities and transfer duration times. This round trip is also a final test and verification of the cruise configuration, assuring mission support that all systems are running within their nominal values. The design also provides for several orbital abort modes, decreasing significantly the probability of any mission losing a payload, human or otherwise.

Google update April 2008- Update Dewey names by matt cutts of Google

Google’s web spam head Mr.Matt Cutts has asked for feedback on new changes being rolled out in Google. Google has done a major update to its index and it seems lots of sites are affected. I personally see none of our client sites affected in any of the ips mentioned . One DC to look out for is DC 64.233.167.104 , When I checked I dont see much difference does anyone figure out what’s happening.

Here is Matt’s post

“Hey all, I asked a few people to look into this and they weren’t seeing many large differences in rankings between these datacenters. The issue with discussing on this thread is that specific urls/queries aren’t allowed. If anyone wants to mention a search where they see large-scale differences, feel free to send feedback to Google in the usual way. I’m going to pick a random-but-pretty-unique keyword so that I can look up reports. Let’s use “dewey” as the word. So if you want to mention a search where you think the results are very different at one data center compared to other data centers, use the spam report form at ihttp://www.google.com/contact/spamreport.html\ and make sure to include the word “dewey” in the “Additional details” text area. Or feel free to point out differences in other ways: do a blog post, leave specifics on the Google webmaster help group, or whatever way you want to point out specific searches that look different to you.
The usual rules of thumb apply: you probably won’t get a personal reply, but I’ll try to get someone to check out reports that get sent in. There shouldn’t be much difference between data centers, so I’m curious to find out what queries people seem to be seeing different results on. “

Dewey what a weird name for an Update, I hope people never forgot the great updates like Google florida update, Austin update, Jagger and more.

Forum discussion and ramblings as always here webmasterworld.com/google/3615693-3-30.htm