search engines
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Pending Spammers – Aggressive affiliate Marketers
Google and other search engines have weeded out most of the spam out of their search engines. But still one industry that keeps Spamming the search engines using very innovative methods. is the ever aggressive affiliate marketing industry. I know many affiliates still depend on Search Engines for traffic to their spam site will affiliate links all over the place. So how many of us like affiliate.
Personally affiliate sites are a No-No for me. When I click on Search engine results and end up an a affiliate page first thing I do is to close the browser and find an other result. I hate to buy from someone who is reselling the product than buying directly from the dealer.
Affiliates still spam the search engines using methods search engines are never aware of before. Its very difficult to tackle this industry since lot of money is involved in this industry and many affiliate marketers are not willing to find better ways to do online business. I don’t blame all affiliate sites there are some rare sites which do provide Good information while have random affiliate links mixed on their site but most of the affiliate sites don’t add any value for any visitor. Also MFA ( Made For Adsense ) sites are an other disgrace to search engine users. When i click on a result and see a page full of adsense ads, affiliate links i never enjoy the site nor will i want to visit the site again.
i hope search engines completely get rid of all sites that have affiliate links and dont add any value for users this is the last type of death to spam I am looking for in Search engines.
Dont teach how to run business for Search Engines.
So what’s up with the paid text link debate. I have seen enough places where people complain Google is teaching them how to run their website and Business. Is that considered Joke of 2008. SEOs are here because Google and other search engines are here. There is no special technological industry named SEO. This whole industry is here because of flourishing Search engines so why complain them.
Text link advertising is not the traditional way you advertise? You do it for Search Engines. Everything you do for search engines be ready to face the consequences. Want to ride behind the back of a Search Engine make sure you play by the rules. Search engines have the rights to penalize text link publishers/advertisers manually, algorithmically by editorial review anyway they want way as long as it improves the quality of their results. Why complain that Search engine’s are teaching you to run a business while actually you are the one who is teaching Search engines how to run a business. As the Search Engine experts have stated you are free to do anything on your website and the same way Search engines have every right to do anything with their algorithm as long as its for the best for their users. I am part of a SEO company too and I always Bow to any changes Google make if there is a ranking change for our sites or our client sites we try to see what mistake was done and find a solution. We never put the blame on any Search Engine. As long as we are in Search Engine Optimization industry lets be close to Search Engines and play by their rules. If we move a bit away from their guidelines lets face the consequences.
I humbly request Search Quality engineers like Adam Lasnik, Matt Cutts not to try and defend what you are doing, keep doing what’s best for your users and don’t worry when somebody tries to curse Google for something they do with their algorithm. If 1000 SEOs join together and curse Google for penalizing paid links what does it show? They want Google to stop penalizing paid links so that they can keep buying links and keep manipulating results its as simple as that. I cannot find an alternate reason for it i am sure its not the reason you are looking for that is best for your users. So keep doing what’s best for your algorithm and users and please dont justify and try to defend your ideas. People who love Search Engines will know how to appreciate it.
Search Engine Genie.
Matt Cutts Warns Against Buying Links
Regarding buying links what we do is we try to tackle things algorithmically but we also try things that are scalable and robust. So when I refer both algorithm and user both actually has to go well. So its more on the line to give people the heads up yeah we do consider buying links outside our guidelines and I just sort of notify that we may take strong action against sites in future. So people want to do that they always have the rights if you are the webmaster its your site you can do what ever you want to do on your site I totally support that idea but we Search Engine think and decide what we feel is best to return a high quality index. So people want to co-operate with Google and users and try to do things in a way that is good for users , good for them and good for the search engines that’s fantastic. And we will try to return the best results we can.
Percentage of share for top 500 websites over other sites in internet
I see some people discuss on the market share between the top 500 websites in internet with all other remaining millions of websites. So where do we get a credible data to understand this, Alexa has a list of top 500 websites. But if you see the history of alexa their results are easily skewable since their results come from millions of ALexa toolbar users around the world. How can toolbar data be accurate so who are all the millions of Alexa toolbar users do the represent the real internet users?
In my Opinion No, Alexa users are mostly site owners, webmasters, techies etc. Mostly its a webmaster baised traffic its never a reliable one to gauge the real traffic to a website. Though too much baised still Alexa is a good place to start. Some the sites that are listed in Alexa top 500 websites are the best in internet. So I wouldn’t complain too much on alexa.
If you do a Google search for http://www.google.com/search?hl=en&q=top+internet+websites
top websites you will come across a bunch of good lists which will give the top sites in internet. But its very difficult to understand and analyze what type of traffic a real site gets unless those sites care to share their log data which I feel is never possible
Search Engine Genie
Googlebot now digs deeper into your forms – Great new feature from Google smart guys
Google’s crawling team has made a major step forward a step which everyone thought the Search Engine crawler will never go to. According to the Official webmaster central Blog now Google has the capability to crawl through HTML forms and find information this is a huge step forward.
Remember forms had always been a user only feature when we see a form we tend to add a query and search for products or catalogs or other relevant information. For example if we go to a product site we just see a search form, Some product sites will just have a form to reach the products on their website. There will not be any other way to access the inner product pages which might have valuable information for the crawlers. Good product descriptions which might be unique and useful for users will be hidden from t he users. Similarly imagine a edu website I personally know a lot of Edu websites which don’t provide proper access to their huge inventory of research papers, PowerPoint presentations etc.
Only way to access those papers is through a search button in Stanford website, Look at this Query you can see at least 6000 useful articles about Google which are in Stanford site. If you scan through Standford website you will not find these useful information connected to the website anywhere. They are rendered directly from a database. Now due to the advanced capability of Google bot to crawl forms they can use queries like Google research etc in sites like Standford and crawl all the PDFs, PowerPoint’s and other features that are listed there. This is just amazing and a great valuable addition.
I am personally enjoying this addition by Google. When I go to some great websites they are no where never optimized most of their high quality product pages or research papers are hidden from regular crawlers. I always thought why don’t I just email them asking to include a search engine friendly site map or some pages which has a hierarchical structure to reach inner pages. Most of the sites don’t do this nor do they care that they don’t have it. At last Google has a way to crawl the Great Hidden web that is out there. When they role out this option I am sure it will be a huge hit in future and will add few billion pages more to the useful Google index.
Also the Webmaster central blog reports Google bot has the capability to toggle between Radio buttons, drop down menus, check box etc. Wow that is so cool wish I was part of the Google team who did this research it is so interesting to make a automated crawler do all this Magic on your website which has always been part of the user option.
Good thing I noticed is they mention they do this to a select few quality sites though there are some high quality information out there we can also find a lot of Junk. I am sure the sites they crawl using this feature are mostly hand picked or if its automated then its subject to vigorous quality / Authority Scoring.
Another thing that is news to me is the capability of Google bot to scan Javascript and flash to scan inner links. I am aware that Google bot can crawl flash but not sure how much they reached with Javascript. Before couple of years Search Engines stayed away from Javascript to make sure they don’t get caught in some sort of loop which might end up in crashing the server they are trying to crawl. Now its great to hear they are scanning and crawling links in Javascript and Flash without disturbing the well-being of the site in anyway.
Seeing the positive site we do have a negative side too, There are some people who don’t want their pages hidden inside forms to be crawled by Search Engines. For that ofcourse google crawling and indexing team has a solution. They obey robots.txt, nofollow, and noindex directives and I am sure if you don’t want your pages crawled you can block Googlebot from accessing your forms.
A simply syntax like
Useragent: Googlebot
Disallow: /search.asp
Disallow: /search.asp?
will stop your search forms if your Search form name is search.asp.
Also Googlebot crawls only get Method in forms and no Post Method in forms. This is very good since many Post method forms will have sensitive information to be entered by ther users. For example many sites ask for users email IDs, user name, passwords etc. Its great that Googlebot is designed to stay away from sensitive areas like this. If they start crawling all these forms and if there is a vulnerable form out there then hackers and password thieves will start using Google to find unprotected sites. Nice to know that Google is already aware of this and is staying away from sensitive areas.
I like this particular statement where they say none of the currently indexed pages will be affected thus not disturbing current Pagerank distribution:
“The web pages we discover in our enhanced crawl do not come at the expense of
regular web pages that are already part of the crawl, so this change doesn’t
reduce PageRank for your other pages. As such it should only increase the
exposure of your site in Google. This change also does not affect the crawling,
ranking, or selection of other web pages in any significant way.”
So what next from Google they are already reaching new heights with their Search algorithms, Indexing capabilities etc. I am sure for the next 25 years there wont be any stiff Competition for Google. I sincerely appreciate Jayant Madhavan and Alon Halevy, Crawling and Indexing Team for this wonderful news.
What is the next thing I expect Googlebot :
1. Currently I dont seem them crawl large PDFs in future I expect to see great crawling of the huge but useful PDFs out there. I would expect a cache to be provided by them for those PDFs.
2. Capability to crawl Zip or Rar files and find information in it. I know some great sites which provide down loadable research papers in .zip format. Probably search engines can read what is inside a zipped file and if its useful for users can provide a snippet and make it available in Search index.
3. Special capabilities to crawl through complicated DHTML menus and Flash menus. I am sure search engines are not anywhere near to doing that. I have seen plenty of sites using DHTML menus to access their inner pages, also there are plenty of sites who use Flash menus I am sure Google will overcome these hurdles , understand the DHTML and crawl the quality pages from these sites.
Good Luck to Google From – Search Engine Genie Team,
Conversion client report from Search Engine Genie
For about a year we had been monitoring conversion rates for our clients. For
some of the sites we did SEO it was a huge success. We had clients rank for some
very competitive keywords and some industries gave our clients an ROI in the range
of 1000 to 1500%.
Here is a small list of conversion rates from the sites we monitor:
Search Engine Optimization in the following industries | Lead from click throughs % | Conversion Rate from clickthroughs from SERPs % | ROI from the investment client made with us. ( Average per year ) | Success rate in Organic rankings. |
Automobile industry: | 12% | 8% | 800% | 98.7% |
Jewellery: | 8% | 6% | 1200% | 94% |
Real estate: | 11% | 4% | 400% | 85% |
Vacation and Tours | 12% | 9% | 600% | 99% |
Painting Industry | 7% | 2% | 1400% | 85% |
Loans and settlements | 12% | 1.5% | 700% | 75% |
Motorbikes | 15% | 3% | 1800% | 99% |
Web Development | 9% | 7% | 900% | 90% |
We will continue to monitor and will come up with a bigger list in our future
blog post,
Nofollow in image links and Image maps – Does search engines follow it?
I am sure everyone knows what are Nofollow tags by now, Nofollow tags are used in hyperlinks to make a search engine crawler know that the link which has it is not trustworthy and should not be given the necessary link credit. Its vastly used in forums, blogs, message boards etc to prevent spam, Comment spam is a very popular spam that is spoiling many quality blogs. To stop this search engines combindely released a tag called rel=Nofollow to let the crawlers not to give any credit for the link.
Ok so we know about rel=Nofollow in text links are followed I don’t think many of you will know that search engines can crawl image maps and links from images very easily and any extra tagging in Nofollow tag is followed.
Search Engines have no trouble following image map links and links from on images. Any Nofollow tags from image maps is followed without hindrance.
Here is an example:
for example:
Search Engine Friendly headers – Headers that help search engine rankings.
There are very few headers that we call search engine friendly.
1) 2oo OK: This is the primary headers that needs to be for all working sites. Search engines will understand 200 ok to be ideal for crawling and indexing a site.
2. ) 301 Permanent redirect: This is again a search engine friendly header return, 301 redirect is used where you want to permanently move a particular page to an other page or an other URL. This is search engine friendly since your redirect won’t affect any search engine crawlers since they will understand that your page has moved to a new location.
3. 503 status code: 503 is best to prevent search engine crawlers from crawling your website If your site is hacked or attached by a virus best is to prevent the search engines from crawling , Google’s webmaster central blog has some useful information on that here.
Search Engine Genie
Search engines love fresh contents – New contents a gift for search engines.
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