Spammer Gets Jail – AOL user spammer gets jail

A spammer who spammed AOL users badly with his junk pharmacy spam got 26 months of Jail term. I am sure the Jail term he got is something he deserved. I wish all email spammers in this world gets Live jail terms. They are terrible low lifes.

Google’s Amit Singhal talks about technologies behind Google

Amit Singhal – Google Fellow and senior Google scientist has come up with a beautiful explanation on how well the technologies work behind the ranking algorithm of Google,

I agree with Amit that Search has come a long way from being a just a search engine to understanding more of users queries on what they want. Now Search engines can understand synonyms, complicated queries, language queries and a lot more of these type of stuff that were once far away from Google.

As per Amit Google has grown to a massive index from what it had been before. Now they have an index in multiple tera bytes before it used to be some Gigs Only. Now Google’s advancement in understanding pages had come a long way before it used to just be the keywords on the page title, and the backlink anchor text now it has become much more better. As he points out in the article even without the phrase “galleria sprovieri londra” the site sprovieri.com ranks No.1 because Google has much more sophisticated system to identify the authority of
a site.

Some of the examples he has given for understanding queries is excellent. Kofee annan is for someone searching for kofi annan and Google does say whether you are looking for it, similarly when someone searches for Dr.Zhivago then he is actually searching for a Dr with the name Zhivago where as when he is searching for “rodeo dr” he is actually searching for Rodeo Dr a road . similarly he talks about other queries like “back bumper repair” ramstein Ab, b&b ab which searches for Bed and Breakfasts in Alberta.

The most surprising query is the one where he talks about the new york times square’s famous church. Obviously New york times or Ny times refer to the famous magazine or website Nytimes.com. Now when a search like “new york times square church” Google has to figure out that its actually about the church in Madison square New york. Now when you check the query Google actually understands it pretty well and guides to the right site. Similarly as Amit Points out understanding the users are an other major factor. Google has to be the best in figuring out where the users actually came from that way they have the option to understand and deliver relevant results based on their local area requirements. Google does this very effectively.

Overall Google has been doing a great job and i wish Amit and everyone behind Google’s algorithm to bring more innovative things

Official Blog post here
Vijay,

Avoid Sponsoring WordPress theme – Beware of wordpress theme sponsoring

Google has been very tough recently on sponsoring wordpress themes. I know at least one company who actively seeks business to place links on sponsored wordpress themes. I recommend to stay away from those shady tactics. Sponsoring wordpress themes and getting link from the footer is same as buying links there are lot of sites affected by this activity. If Google sees unbalanced links coming to commercial sites from wordpress themes. They will devalue it so there is no point in paying for it. Also there are situations where a site resulted in plus 60 or 950 penalty after sponsoring wordpress themes.

So is it worth to sponsor theme pay for it and finally get banned? I recommend instead of using your resources on tactics like that find innovative ways to make people link to your site. This is 10 times more benefit able than sponsoring themes.

If you develop a word press them you have all the rights to get the necessary credit for it. But if you are using it for commercial gains and manipulate search engine rankings then you should be ready to face the consequences. I recommend stay away from ideas that are hurting search engines badly. Search engines do have a tolerance level but if 1000s of sponsored links are damaging the reputation of results then they will act against it.

vijay,

Search Engine Genie Solves your SEO problems

This post is a bit of a Marketing hype. We at Search Engine Genie had been helping Webmasters and Site Owners solve lot of problems with their site. Most of them come to us asking us to fix a flash or dynamic site in SEO point of view, with Search engine penalties etc. We do our best and guide them or work on their site to get it out of any potential Search Engine Problems. If you are looking for solutions to your Search related problems contact us by sending an email to our support team.

Google Leads the table in helping out webmasters

Google has picked up its efforts to help out webmasters for their website related problems. They now guide webmasters to effectively maintain a website so that it gets its deserved rankings. Google gives support in Google groups and other various forums, by employee blogs ( Matt cutt’s blog ) , Official Google blogs ( especially webmaster central blog ) , Google live webmaster chat ( 2 already over ) and now we have Google Trifecta: Webmaster Tools, Analytics, Website Optimizer coming up in July. We are very excited about this and thought we can create some cartoons representing Google’s good work.

1. Matt Cutts , Adam Lasnik and other Googlers are Desperate in impressing webmasters with their active participation in various forums and Blogs.

2. Matt Cutts Speaks in various conferences to make webmaster understand the way Google works.

3. Google is becoming increasingly popular among webmasters and site owners for their effort to become closer to them. Two successful Google Webmaster Live chat is a proven strategy.

4. Matt Cutts Answering Q and A in Webmaster Conference

5. Google has been actively promoting Google Webmaster Central BLog them want webmasters and site owners to read it. Also their Webmaster Tools are becoming increasingly popular.

6. Calling all webmasters to participate and visit Google Webmaster help Groups.

Vijay
Search Engine Genie.

Two new site tools launched – More good tools to our inventory

We have one of the best list of Useful SEO and website tools in Internet. All of them are free for use without any limitations and we have strict policy to never run ads in our tools. Please see our full list of tools here http://www.searchenginegenie.com/seo-tools.htm

We recently launched 2 new tools to our ever increasing number of tools.

1. First is an outbound link checker this tool helps to track links going out of your website. Currently we show only 10 links but in future we will increase and will more number of links that goes out of your website. Please check this tool here http://www.searchenginegenie.com/tools/chkOutboundLinks.html

2. Next is the Pinging tool which will Ping your site and will provide the IP address of your website within seconds. Though this tool is pretty common most of the people who use Internet never know what is the IP where their website is hosted. It can be a shared IP or a dedicated Ip but its important to know where your site is hosted. You can use our new tool to instantly check the Ip address of any website which includes your site or your competitor sites. Enjoy the tools and please link to it only way you can support our tools is by providing back links. That is all we ask for all the free service we provide. We love the world of free stuff and we will continue to provide lot more free tools in future. We have 5 more tools in development feel free to visit us regularly to enjoy those tools.
http://www.searchenginegenie.com/tools/whatismyip.html

Remember you don’t need any premium login or Gold membership to use our tools. We don’t believe in stuff like that.

Search Engine Genie Team.

Selling links not wrong when you are Matt Cutt’s Friend.

Barry of Seroundtable.com has been selling links on his site for a long time. If you go to www.seroundtable.com you can see a bunch of text links without Nofollow. Even he has the TPR penalty where his Toolbar Pagerank is reduced from 6 to 4 which is an indication that her has lost trust with Google. But it seems Matt Cutts doesn’t care about all these stuff since Barry is his friend.

Barry is a long term friend to Matt Cutts and now in recent Matt’s Post http://www.mattcutts.com/blog/google-webmaster-chat-tons-of-fun/ he gave a bunch of links to Barry for posting the 2nd webmaster live chat transcript. He does this because Barry is his friend and if anyone else posts the same script he just ignores them.

When the first Google webmaster live chat happened we were the first to post the script here . Even Matt Cutts knew we posted but he just ignored them as if it never existed. I can understand now how important its to attend Search Conferences and make Matt your friend.

You can have 2 advantages.

1. Sell as much text links as you want and still Matt cutts will ignore you and will be happy to be your friend.
2. Will give bunch of links from his blog since he likes you.

Lets follow the new rule of Text link advertising be friend with Google and you will be ignored even if you sell 1000 links.

Vijay,

Maile Ohye of Google defines IP delivery, geolocation, and cloaking

Hi My name is Maile Ohye and I am a support Engineer with Google webmaster central. Today I want to discuss a fairly advanced topic of IP delivery well talk about the background and some considerations if you choose to use IP delivery on your site.

Today’s topic will consist of 4 areas. First we will discuss the background on IP delivery and this is why a webmaster choose to implement technique such as IP delivery. Next Ill talk about how Google.com serves our users. And you can see some of the ways we server users based on their IP addresses. And after you see some of the techniques at Google.com ill show you some ones not to use. These are examples that are post in the case of major websites that uses IP delivery but on sub-optimum methods. These are things to shy away from and last our recap on design considerations. So when you want to design your site for IP delivery first you would have a question why would a webmaster have to choose IP delivery.

One major reason is IP delivery helps target information to users. So lets say you have a .com URL and your Business is all in English and you are doing very well in United States and if you want to broaden your market place and perhaps server users in Europe then you realize a potential customer in Germany will have different needs than a American user. For example they might have different languages as well as different regional concerns such as what’s your shipping tax when you ship product to my country. That’s where IP delivery comes into play, IP delivery is the process of delivering specific contents to users based on their IP address. So if you can detect a users IP address when a request comes in and understand what region they are coming from then you will be able to target specific content such as Ads that are more pertinent to their region so this might be say you have a user coming from California based on their IP address you might say we have low shipping cost to California or if they are detected to be from Germany you might say oh you don’t have taxes for handling for users in Germany. So lets make this more concrete by seeing what Google bot does. So that this scenario where you have a user in Switzerland by detecting their Switzerland based IP address and your browser is set to german which is the language of the region if you then visit www.google.com rather than being shown the content of www.google.com you are actually likely will be redirected to www.google.ch and this is Switzerland’s top level domain. And here you see the content and it will be in German as well, so in this instance google not only utilizes the IP address but also the language settings. Now a slight variation on this scenario lets say your users are in Switzerland and you are just vacationing actually in America which is just there. So you still have the Switzerland IP address but you might have your browser set as English settings. So now lets say this user visits www.google.com instead of being redirected as a formal user their URL might usually remain www.google.com .
And they see similar contents as most of us see in United states but this page will be updated since they have Switzerland IP address and it will have a link saying go to Google Switzerland. So here is an area where Google uses an IP address to serve this user better information. So now you saw some things what Google uses. What are some of the How not to’s. Well these are some of the mishaps we see on the web and one idea is a website might choose to bought in the market place and by translating all of their existing content but serving all these modified contents on their same URL but haven’t modified their site structure. But this is going to be problematic because URLs has to be probably unique should be largely same content for URL. There will some issues that will arise when these things happen. For example users cannot share their URLs among different people if they are not from the same IP range so I see a great product on your URL and I am in America and I want to share the URL to my friend in Japan you might want to do something totally different or update the complete thing in Japanese but that might not the way we want to share it we might want to see the same content and an other side-effect of using the same URLs for different content such as different languages is that you need to remember search engine crawlers can come from all over the world.
We can have a number of IP addresses so lets say your .com site serves 90% of your users in English and you tried to reach 5% that are in German so you rather have search results show English Contents. But lets say a search engine crawls you from German IP and you give them all german contents for those URLs its very possible that a search engine can overwrite your English data with that German content which can result in titles and description in different language than you desire. An other how not to is to serve Googlebot specifically different contents than you do for users. This is called cloaking and it’s a violation of our webmaster guidelines so remember if you are implementing IP delivery then you want to server Googlebot the same content you serve to users with a similar IP address. So how you have some things that Google uses and also some of the things How not to use lets just consider some design considerations. AS we discussed earlier keep each URL consistent serve largely same content on each URL, this means that if you have dynamic portions that you contain them or limit them to small areas.

So for Google we have link that says go to Google Switzerland. An other thing that you can use is the same product that everyone use like regional coupons which says low shipping cost to Germany. In tandem with that idea you can create separate URLs with more varied content so if you translated your contents to different languages remember you also want to create sub-domains, sub-directories or even obtain a top-level domain for that information and if you choose to do that say you have German content now you might put that on example.com/de or on a Top Level Domain example.de. And if you use sub-domains or sub-directories remember that if they are verified you can use webmaster tools for Geo-location and there you can take example.com/de and target that to the location of Germany. And last keep in mind all your users ip address and utilizing IP delivery doesn’t solve all your problems. You need to understand users and their browser settings because you might have a English user who might be on a vacation in Germany. So keep in mind that you can use the except language header that comes with the request. To give your users the most optimize results. So thanks so much for watching this section on IP delivery. For more webmaster information please checkout webmaster central at google.com/webmasters

Maile Ohye

Pagerank craze whitebar, Greybar of Greenbar

Martin Buster Good post on Brett’s Link theme pyramid.

Martin Buster Webmasterworld Moderator made an interesting post where he discusses about links using Brett Tabke’s Link theme Pyramid he says

“1. Anchor text should match the page it’s linking to. If the anchor says red widgets, particularly for a page meant to convert for red widgets, it should have the phrase red widgets on the page.
I know some people will say this opens you up to OOP but I think as long as there are variations in the links, then you’re good to go. Because of the natural non-solicited links I’ve received on some sites, I’ve become a believer in the ability of the linking sites relevance to a query being able to transfer over to the linked-to page.
Why would one consider a page about red and blue widgets to be relevant for blue widgets? Looking at it from the point of view of relevance to the query, does it make sense to return a page about red and blue when the user is looking for blue? Looking at it from the point of conversions, if someone is querying for blue doesn’t it make sense to return a page dedicated to blue?
PPC advertisers understand the value of having a landing page that matches the query. PPC advertisers understand the value of an optimized ad for inspiring targeted and converting click-through. Organic SEO should follow suit. A dedicated organic page can utilize a specific title and meta description for the same purpose. This means building specific links to specific pages.
I don’t think it’s adequate for the search user to query babysitting for boys and get a page for babysitting in general. So why build links to a general page when a specific page will not only be more relevant but convert better?
2. Hubs Getting back to Brett’s theme pyramid, imo general anchors should point to general pages. Specific anchors should point to the specific pages. I don’t understand why people are trying to obtain specific anchors to general pages.
Why are hub pages being created that are simply a big page-o-links to specific pages? Hubs are great starting points, imo they should be more than a page of links. I think this is especially critical for e-commerce where high level topics include brands or kinds of products and sub-pages include models or specific manufacturers.
These second level pages can be cultivated to perform for more general terms, but also in conjunction with, for example buy-cycle long tail phrases like reviews, comparison, versus, etc. Take that into account for the link building.
3. Is the home page really the most relevant page of the link? Here is another place where link building is wasted, imo. I think it makes sense to focus on relevance/links to supporting pages that then create a groundswell of relevance back to the home page for the more general terms.
Reviewing affiliate conversions and AdSense earnings, it’s been my experience that specific pages perform better than general home pages. If you’re lucky or by design people will click through to the pages they are looking for. But shouldn’t you be showing those pages to the user first? And don’t you think the search engines want to show those specific pages too? I think this may explain some ranking drops some people are experiencing for home pages that used to rank for multiple terms.
4. Longtail Matching This is where on page SEO comes into play. This refers to geographic and buy-cycle phrases. Building partial matches works, imo. Someone showed me a site that was a leader in specific searches but those pages would perform better if they had the names of cities and provinces on the page. Ranking for Babysiting for Boys is fine, but Babysiting for Boys + (on page) Tampa is better. “

Source: webmasterworld.com/link_development/3676520.htm