Does Google Analytics work with Web 2.0 and social media?

We have a question from Indainapolis, Indiana. Benji says “Does Google Analytics have plans to start adding specific tools around web 2.0 or social media websites?”

Well Analytics is a tool for your website right, so the question is if I have a web 2.0 can Google Analytics help me? And I think the answer is yes, as I recall, I’m not the expert in Google analytics and I love those guys but I don’t talk to them that often, I think that we do provide analytics solutions for flash these days and also for AJAX. So there are ways to track internal events on your page, there are hooks where you can say so I’ve got to this part of the HTML fire-off some sort of things that analytics can use. So double check and do a little research to verify that, but if you do have a rich website with all sorts of interesting things I think you can still use Google Analytics for different events and track that. You have to do a little more work if it’s just static HTML but you’re already doing more work to make a really rich web 2.0 experience anyway. So I think it is possible, you just have to do some thought on what are the events that I want to track and then can I insert those hooks to track the visitors as they go through the funnel and how they convert.

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