Does Googlebot crawl videos:

Recently I have noticed surge in videos from YouTube ranking for competitive phrases. If you see YouTube page all you see is a video without proper text, few comments shown and all other are just junk data. So here are my questions?

1. How a video ranks on top of Google results when it doesn’t have any proper optimization done or it just has keywords in title.

2. How does Google determine the content of a video? Does it have a program that somehow analyzes the video and evaluates its content, even when there are no spoken or written words, as in this case. Or does a Google employee actually watch the video and personally evaluate its content?,

Doing a bit of more searches I feel Google will be seeing the popularity of the video, real backlinks coming to the video, no of instances the video has been embedded etc.

Google can also see the comments and valuate the quality of the video some videos attract 1000s of comments so I feel Google will have ability to crawl all the comments though many contents are hidden.

Also the quality of the domain itself matters youtube.com is PR 9 domain which signals very high level importance and popularity in Google’s eyes. You can expect pages under youtube.com to rank because of the quality of YouTube domain.

Video views can also signal Google that the video is important.

In fact only Google knows the algorithm behind ranking YouTube videos. I will leave it to them.

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