Google and Brand Authority

A webmaster world member has started a discussion whether Google is giving brand authority to certain results. When you say Brand Authority it means if you are the top brand for that particular search you will be ranking for that term.

For example:

Keyword: Laptop
#1 – Apple
#2 – Dell

Keyword: High Speed Internet
#1 – ATT
#2 – Comcast

Keyword: Quit Smoking
#1 – SmokeFree.gov
#2 – CDC.gov

I have seen this in many cases there are some keywords where a top brand for that keyword ranks even if their website is all flash or just a splash page. Google’s Eric Schmidt has already said there needs to be some sort of Authority / Social Buzz for a top brand to rank. Its not just about onpage factors or offpage factors for top brands if a particular brand is top on a particular search I am sure they will be ranking atleast for Google. I wonder how Google does this they always say their results don’t have manual intervention but it seems to make a top brand rank without proper web popularity should come from some extra ordinary human based algorithm. Most top brands have good offline popularity but not web popularity but still they rank well for their phrases.

Google says its not just about factors influencing the site alone but the social media factor also boosts top brands. Especially this year many users begin to notice brand authority. Probably google has figured out a way to make the top brands rank for their corresponding keywords. The real question are Google users happy to see their top brands on top of Google results for major keywords if yes I don’t think Google need to worry how they get them out there. Users come first and I feel most users are happy to see top brands on top of results for brand related keywords.

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