Has Google changed the relevancy it awards to social media?

HandH in Chichester asks “Has Google changed its relevancy it awards to Social Media sites in the last six months?”

We tend not to think about like oh just links from social media sites just like we tend not to think about oh brands or things like that. We tend to think about links whether they are useful or whether they are not useful and so we use that as our limits test. We try to give more credit or more trust to the link that we think are really valuable. For example we roll out over 300 or 400 changes per year. so I was in a meeting just before this one where we were talking about a change that has a slightly different weighting how we do some types or links some types of anchors. And so could that have an effect on social media site, it could but that wasn’t the intent of it. So have we made relevancy changes that would change how we do various social media links and how we weight them in the last six months? Yeah we’ve probably have but it hasn’t been lets change how we think about social sites. That said, what we said about put out a call for what people want to see the web spam team do in 2009, I was surprised six different people even in one day said oh change how you weight social media links. So we are open to doing what we need to do to have the best search results and things that are really useful for users but at least so far we haven’t gone after that as a dedicated project or anything like that.

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