How do meta geo tags influence the search results?

Jochen from Stuttgart, Germany asks, “How do meta geo tags influence the search results?”

And the answer is that it is not something that we look at very closely at all, not meta geo tags, we tend to look at the IP address, we tend to look at the GTLD or the CCTLD that’s the country code TLD, Top Level Domain so .fr, .de. There is also something in Google’s webmaster tools, where you can say my site is not just the .com that’s about the entire world it’s a British .com or it’s a .com that really pertains to New Zealand or Australia. You can highlight and say this .com is really about Germany or Canada or whatever your country is. But typically the geo tags that are in Meta tags are not as usual and we don’t give such way if at all. So I would spend your time trying to make sure you have the right domain name, trying to make sure you have the right IP address if you can and definitely if you have content that is geo located, even if it’s a sub-domain or sub-directory you can specify that within Google’s webmaster tools and say yes this is relevant for this particular country

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