Is over-optimization bad for a website?

Robert from Charlotte has an interesting question. “Is over optimization bad for a website? Ex. Excessive use of nofollow.”

Very good question! First off if it’s your website, you can use nofollow all you want don’t worry this, there is no penalty for excessive use of nofollow, you are not going to get in trouble because of that. On the other hand over optimization, there is nothing in Google that we have over optimization penalty for. But lot of times over optimization is kind of a euphemism for a little bit spamming. Oh my keyword density is a little high, I’m over optimized for keyword density, often means I repeat my keywords so many times that regular users get annoyed and competitors are like where did this content come from. So there is nothing where we say yeah this has the hallmarks of a SEO inside, but if you have over optimized, often you end up with the site that people don’t necessarily like or that looks junky or skuzzy or scummy or just bad in some way. So it’s not as if we are going to say, we detect signs of seo with this site but certainly you can go over bored and have too many keywords, keyword stuffing or hidden text or that kind of stuff. So if you are worried about that, just come back a little bit, edge back and try to make it better for users. But don’t worry about oh I’ve got too many nofollow tags or anything like that. That won’t get you any sort of penalty.

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