Mesothelioma keywords overture PPC ( pay per click bid ) reaches all time highest

mesothelioma is the highest Pay per click bid keyword that I know off, It used to go for excess of 75$ per click in overture, Now mesothelioma related keywords are going well beyond 100$, Before 2 months when I checked overture has a maximum bid limit of 100$,

No bidder can bid over 100$ for mesothelioma related keywords for Pay per click, Now it seems they changed the policy, I just checked overture bids tool for pay per click for mesothelioma and it has reached to 160$, That is one heck of a money for one click, It seems overture has released its new maximum bid limit policy and let people to increase it to 160$ 🙁

here is a screen shot of the maximum bid in overture for mesothelioma

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