Online shoppers turn to Google for search – report

A new report shows Google being the leading search engine for online shopping search users,

Online shoppers picked Google Inc. as their search engine of choice this December while making their holiday Web purchases, according to a report issued on Wednesday.
Internet measurement firm Hitwise found that 11.1 percent of all December shopping-related visits originated with Google, a 28 percent jump over last year. But online auction giant eBay Inc was the biggest driver of traffic to shopping sites, generating more than 13 percent of retail traffic.
Search engines Yahoo! Search and Microsoft Corp.’s MSN Search drove 4.05 percent and 0.79 percent of retail visits, respectively.
Online retail giant Amazon.com, which is the second most visited online shopping site after eBay, generated only 0.75 percent of visits to other shopping retailers, Hitwise found.

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