Does meta descriptions still helping in Google?

Meta descriptions were never ignored by any search engines. It’s the meta keywords tag that got booted for over spamming. Meta description tag is still very important for major search engines especially Google. Google had long stated that they don’t use meta description for ranking purpose but are using it only for snippet purposes. But this snippet is what your users see so its important to make sure it has the right combination of keywords as well as marketing strength. Most people prefer to use their phone numbers directly on title or meta description tag this is an effective way but you might loose the chance of adding some important phrases if you are adding too much marketing words so make sure you also include good keywords you are targeting. Google will try to relate the keywords on your page with meta description tag to valuate the effectiveness and accuracy before it shows up in search engines. So better have good keywords on the description tag.

Google does take lot of effort and show in your webmaster tools whether you have duplicate descriptions if Google is taking so much care I am sure it considers meta description tag important. For one client who came to us recently his site never had any meta descriptions written Google was able to figure out something from his page but it looked really bad. Google took the menu of his site as the description and it looked spammy so better write good descriptions so Google will use it.

Remember Google’s algorithm and search is very complicated and they need to return results from billions of pages within a fraction of a second. So when they get a query first they try to find relevancy from meta description and then they go to the actual page. Better the meta description faster the results will be. Also Meta description helps in increasing click through rates if they are written well. To conclude write what is best for your users search engines will endorse that for sure.

Link Development Tactics

• Choose quality over quantity:- Link quality carries more weight than quantity. Spend time getting the highest quality links pointing to your site.
• Begin with Web directories:- Yahoo Directory and DMOZ are two reliable places for high-quality links.
• Harness online publicity:- How-to tips, helpful articles, even press releases often attract links from other websites. The search engine optimization world calls this “link bait .”
• Use blogs and forums wiselyL:- Blogs and forums can call attention to useful information on your site.
• Use search engines to research link development:- Look at competitors’ sites to determine their link development strategy. It can help you with your own. What newspapers and media outlets do they use for online publicity? What Web directories link to their sites? No link popularity checker (“link: domain.com” in Google, “linkdomain: domain.com” in Yahoo) can substitute for doing the research yourself.

Is it necessary to look at competitors while implementing SEO?

All the growing businesses all over the world discover that search engine optimization help them gain a competitive edge. But the marketing experts say that it is also equally important to know what the competitors are doing to achieve the goal.

It is possible for any one to develop the SEO strategy without knowing about the competition taking place around you. But it is always better to have the information of the competitors in order to perform better from their rivals. Before implementing any strategy it is better to do some researches on the search engine optimization, so that they can learn more about themselves as well as the competitor?

This research will give you an idea about the competitors like who are they, where are they, what are they doing, what is right or wrong about their campaign, is their campaign effective. These ideas if taken in to consideration will help you to develop better search engine optimization. Which will help you perform better than your competitor and will lead you to success.

So it is always better to look at competitor and their strategy to for implementing better SEO.

Inbound or Outbound links are important for new site

New webmaster spends too much time in getting inbound link and forgets completely about the value of outbound link. For all new sites outbound link are more important compare to inbound link.

Getting an outbound link provide you more exposure to the wider web and is a proof for the existence of your site. Search engine crawl links to go from one page to another, all you need is one inbound link to your site to get the whole thing crawled whereas outbound links tell much more than inbound links. They tell your visitors that you are willing to provide valuable information.

Most of the webmaster care where there traffic comes from, if you link out then you will appear in referrer logs. Outbound links helps to get traffic from webmaster that are curious enough to know about you that why linked them. They will even get back to you if they like what you are doing it.

With this great differences it is clear that though inbound links helps to get the page rank but out bound links are more important drive traffic to your site and to make trade which is the main aim of online marketing strategy.

How a blog can help your business?

First of all, blog is nothing but an online journal for every one to see or use it. A blog is now equal to website. A major aspect of blog is its content. Content is really what the blog is designed for. It is always important to keep writing in your blog in order to get post visible and drives in more traffic to your site. A blog can be used in different ways to grow your business.

Some of them are listed below:-
1. A company can use blog to post about their product. They can give detail description of each and every single product in their own blog. The blog can be used as a best platform to describe about your product.
2. You can list out various tips and tricks to achieve your goal and for others to use the same as tool.
3. You can use the blog to talk about the kind services you provide to your customers.
4. You can even use the same blog to talk about your industry or company. This will act as voice on behalf of your company for the market so that people come to know what is going on in and around the company.
5. You can give a personal approach in your blog like talking about each person reading your blog.

Using these simple strategies you can grow your business well. There are no important rules to launch a blog.

Ten important myths for search engine optimization

1) All the Meta tags are equally important.
2) There should be a timely submission of new post in order to drive traffic to your site.
3) SEO involves less expenditure when compare to the PPC as SEO clicks are free. It is always more cost effective than sponsored or banner advertising. You just need to pay page set up and monitoring charges.
4) SEO is better than PPC for long term. Because in PPC you are visible in search page for short period of time but if you get good ranking in organic SEO. You will definitely drive good traffic to your web site.
5) Always try to hire SEO firm than in house SEO as it involve lots of other expenditure. Hiring a SEO firm provides you with different specialists writing, submitting, redesigning, and posting your site by just paying certain amount.
6) You should optimize all the pages of your website with keywords.
7) Content plays a major role for ranking the site high. You need to implement off site and on the site SEO to get better search engine optimization.
8) Always try to target competitive keywords in order to improve your site ranking.
9) Lots of SEO firm guarantee ranking and optimization but in reality no firm can guarantee ranking in any search engines.
10) Most of SEO firm also demand commitment but you should not rely or agree on any long term commitment. Just tie up yourself only with monthly commitments unless or otherwise you are satisfied with firm and its progress.

Social media marketing better than search engine marketing

Social media marketing is very interesting and fun. Your product gets lot of attention in it. Now-a-days the use of social media marketing is increasing. But the question is “Is social media marketing better than search engine marketing.”

No, social media marketing is not better than search engine marketing. And here are some reasons for the above answer.

Search engine marketing helps you to grab attention from unlimited targeted audience but social media marketing restrict the attention to the limited audience because if you join one social media website then you will be able to reach people only on that social media site. Social media marketing go far but search engine marketing goes further.

With the help of search engine marketing the success will make you feel that you have achieved something more your success with social media marketing make you feel that you have something but still there many thing to do and achieve.

In fact the use of social media marketing is not wrong decision but it should be used for better reason like it should be used to achieve the search engine marketing strategies in order to get targeted audience. It should not be your primary preference.

Do you think blogging is a good business?

A company blog is most useful social media for their business. And most of the businesses believe in this. There is reason to above mention point.

Blogging allow you to communicate directly to the customers. By writing a blog for your company you are guaranteed to increase your revenues. Blogging helps you to describe deeply about your product and services which attract customer attention and tend the customer to make the purchase.

Blogging helps the customer to trust on you and your product and services. Blogging alone is not enough to gain a lead through your blog. Search engines optimizing your blog post for specific keywords phrases helps you to stand a much better chance of gaining lead through your blog. Search engine helps you to get better ranking so that you can attract the kind of customer you want. Blogging is therefore one of the best and effective marketing tool on the planet.

Why Google Ranking Drop

Site ranking was quite consistent for sometime. But today they are minus across the board. What are the potential causes? Is this a manual or automated?

Most of the ranking drop are first manual and then move to an automated system. The most common cause for across the board ranking drop linking that seems manipulative or involves “bad neighborhood”. Undetected servers are culprit these days which hack the cloaks for Googlebot.

Use of Iframe sometime triggers a penalty but that is Google’s head ache because there is no such restriction of using Iframe unless the frame is legitimate. These ideas that I have listed are just the possibilities that could happen. If your site rank drops wait for few days before taking action. It may be Google bug which might get clear on its own. But try to a lot sometime to scrutinize your site for technical issues, undetected hacks and so on.

If you’re ranking don’t come back quickly then send a reconsideration request. In that case it is always good to have a few things to say about clean-up efforts you have made.

Using Keywords to Achieve Search Engine Optimization

What are Keywords?

A keyword is a word that forms all or part of a search engine query—the word or phrase that Internet user’s type in a search box when they are seeking information in a search engine.
Keyword phrases must be carefully selected and placed strategically throughout your web pages to draw users to your content. Search engines don’t pay a lot of attention to these fields, although sometimes they are used in site descriptions.

General Best Practices

• Search engines prefer pages with at least 250 characters.
• Use the keywords a user will use to find your website or web pages, not the keywords you want your content to be found on. Use words on your page that resonate with your target audience and are descriptive of your site. For example, consider using the search term “car sales” rather than “vehicle auctions.” Get inside the mind of the user.
• Map keywords and phrases to their implicit intent.

How are the keywords related to how the visitor is trying to solve their problem?
How do the keywords and phrases relate to what stage visitors are in their seeking process?
What would the visitor consider a success based upon the keyword?
Use these keywords to plan internal hyperlinks that provide the most relevant and persuasive content.

• On your home page, select phrases that describe the general theme of the site, but don’t try to cover everything on your home page.
• For your site’s internal pages, identify the most important subject of that page and pick words that are specific to that subject.

How to Determine the Best Keywords

Look at Your Log Files-: Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content.
Log files:

• Capture the “exact phrase” that searchers entered.
• Give insight into the number of words searchers are using.
• Provide a rich source of keyword data.

Remember, log files only show the keywords that have brought users to our site. They don’t show you the unsuccessful keywords that didn’t bring users to your site.

Target Variations of Your Keywords-:
Be sure you target your content to address the following:

• Variant spellings
• Slang, acronyms, and abbreviations
• Plurals
• Synonyms

Evaluate Your Keywords. Keywords may have multiple meanings. “Accessibility” might mean “handicapped access” or “website monitoring.” “Chips” may refer to the snack food or computer part.
Pay attention to keywords used alone or combined with another word. For example, “passport” by itself is likely a search for information; “passport” searched with a location is likely a search for services. Keep this in mind when choosing keywords for a page.

Use Keyword Tracking Tools: use keyword tracking tool to keep a check on it. Some of the keyword tracking tools are-

• Keyword Suggestion Tool
• Word tracker
• Google Adwords
• Snap