Supplemental Results – Matt cutts video transcript
Ok we got some supplemental results questions david writes in he says “Matt should I be worried about this, site table1.com returns 10,000 results site:table1.com -intitle:by returns a 100,000 results all supplemental. David in general I wouldn’t worry about this I want to explain the concept of beating path.
So if there is a problem with one word search in Google that’s a big deal if it’s a 20 word search that’s obviously a less of a big deal its because its often not a big impact. Supplemental results team takes reports very seriously and acts very quickly on them, But in general in something in supplemental results is mostly off path than our main web results. And once you start getting into negation or negation by a special operator like -intitle then its pretty off the main path and you are talking about results estimates its not the actual web results but the estimates for the number of results. The good news is there are couple of things which can help in bringing up the result estimates more accurate ah atleast I know 2 things that can influence an infrastructure.
Deliberately trying to make the site results more accurate
Other one is the change in the infrastructure to improve our raw quality
But side benefits is the it gives the estimated number of results to be more accurately when it involves the supplemental results. SO there are atleast a couple of changes that might make things more accurate but in general once you start to get really far from the beginning path -intitle all these stuff specially for supplemental results I wouldn’t worry that much about the result estimates, historically we haven’t worried too much since not many people were interested. But we do hear more people sort of saying yes I am crazy about this so you need to put more effort into that.
Erin writes and says that “I have a question on redirects, I have one or more pages of various moved across various websites I use classic ASP and shows how he gave response for 301. He said these redirects are setup for quite a while and if he runs a spider on them it reads the redirect fine. This is probably an instance where you would have seen this happen in supplemental results, so here is how we can go about things. There is a main web results Googlebot and a supplemental results Googlebot so the next time the supplemental results Googlebot visits that page and sees the 301 it will reindex accordingly and things will refresh and so on historically the supplemental results have been a lot spidered data that is not refreshed as it is done for the normal web results. If you check the cache anybody can verify that the results and the crawl date vary so the good news is that the supplemental results are getting fresher and fresher and the effort is made to make them quite fresh.
For example Chris writes “I like to know more about the supplemental results, it seems while I want in vacation my sites got put there, I have one site that had a Pagerank of 6 and it got put in supplemental results since like May. So like I talked about the fact that there is a new infrastructure in our supplemental results I mentioned that also in blog post and I don’t know how many people have noticed it but certainly I have said that before I think it was in the indexing timeline in fact so as we refresh our supplemental results and start to use new indexing infrastructure in the indexing results in supplemental results the net effect is the data will be a lot fresher also I wouldn’t be surprised that I have some URLs in supplemental results I wouldn’t worry about it that much and over the course of summer the supplemental results team will see all the reports that they receive especially things off the beat infact as I said like site: and operators that are hysteric they will be working on that those return the sort of results that everybody will naturally expects so stay tuned on supplemental results and already its lot fresher and lot more comprehensive than it was and I think its just going to keep improving.
Optimize for Search Engines or Users? – Matt cutts video transcript
By the Way I shoot my disclaimer to somebody in Google video’s team and he said matt you look like you had been kidnapped so maybe I should be some rocket boom world map or something like that out there you guys worry more about the information that how pretty it looks I am guessing, alright todder writes in my simply question is this “which do you find more important in developing and maintaining a website search engine optimization or end user optimization?”
And that says ill hang up and listen, todder that’s a great question well both are very important and I think if you don’t have both you wont do the best you want to do, I think search engine optimization its harder to be found if you don’t have end user optimization you don’t get conversion you don’t get people to really stay and really enjoy your site post in your forum or buy your product or anything else. SO I think you do need both the trick in my mind is to try to see the world such that they are the same thing. You want to make it look best so that the user’s interest and the search engine interest are as aligned as you can and if you can do that then you are usually in very good shape because you have compeling content you have people want to visit your site. It will be very easy for your visitors to get around and for search engines to get around. And you don’t have to do any weird tricks anything you do for search engines are also be shown to users. So I think you need to balance both of them.
Tedsey writes in with a couple of interesting questions “can you point us to some spam detection tools, I want to monitor my site to make sure I come out clean and show that I am valid among the no good spamming competitors. Well if you sure want to check spamming some tools you can use.
First of in Google we have lot of tools to detect and flag spam but most of them are not out side of Google one thing you can look at is Yahoo site explorer which is good it actually shows backlinks for specific pages or per domain I think that could be very handy. There are also other tools that could show you everything in one IP address, if you are going to be on a virtual host you are going to share with a lot of perfectly normal sites but sometimes there might be a lot of bad spam sites on that Ip address and you could end up in the wrong way. So you got to be careful that you are not automatically considered part of something wrong. As far as checking your specific site is concerned I will definitely hit Google sitemaps in webmaster console that will tell you crawl errors or other problems we found.
Second question tedsey asks “What about the cleanliness of code for example W3C, any chance that the accessible problem will leak into the main algorithm?” People had been asking me this for a long time and my typical answer is normal people write code with errors it just happens all the time. Eric one of the founders of the HTML standards said 40% of all html pages have syntax errors and there is no way a search engine can remove 40% of its contents from its index just because somebody didn’t validate or something like that. So there are a lot of content especially content that is manmade students that already use or things like that its very quality but probably doesn’t validate. So if you asked me a while a go I would have said yah I don’t have a signal like that in our algorithms and its probably for a good reason that said now T.V Raman had done the work on accessible search and you know I am sure in future somebody can look at for a possible positive signal. If you have pass through the quality you have to pass through vigorous validation and stuff like that in general its great idea to go and get your site validated. But I wouldn’t put that in top of your list, I would put on making compelling content and making a great site at the top of your list and once you have got that you can go back and dug your eyes and check whether you got good accessibility as well. Well you always want to have good accessibility but validating and closing off that last few things usually that doesn’t matter a lot for search engines.
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Matt Cutts on Duplicate Content and Paid Search – Video Transcript
Ya,Ya
Yep
Ya it was funny at the end, That when I laughed, Ok u have seen most of it, so she gave puffy examples instead, good willow bad willow, good centre good centre,
It worked ya it worked
I think its interesting, it’s a deep issue, Its kinda tough 1 too, so really good question of claiming your content but then, we were talking about that couple of days ago with a bunch of goggle’s, And we always have to worry about how it can be found, and so, what if somebody innocent doesn’t claim their content, and then, and then smart man that comes along, and claims everybody else’s content,
And so when u have got your whole frequency and u have to worry about people taking your content in between the time u scroll your pages that’s a tricky thing, Now nice thing is some thing like blog search, we get a pinning, we get to scroll it, we can see it rite then, so the time frame in blog search is so much faster, so we get to little bit more on ownership, so I think we hoping to try in a lot of different things but it is a difficult issue.
Yep,
Ya absolutely, some people say oh dear Google tell me what to do. And we are not, like your the web master, it’s your site, u do whatever u want on your site. And that’s your rite. But that’s our in depths, and here we are finding what we think are best practices, and if you wanna do really well and good in Google, I think most webmasters do, here are some you can do well but you know people will always have rites to take on more risk but, we wanna tell them that there is a lot of risk involved in that, and so people should think about before they do it
Well, and I think its interesting, because we have said we don’t like as early a s 2005 but we have not talked about this recently, so even though it wasn’t going to be incredible popular with seos, because seos like to have as many tools in their tool boxes as possible I said it time to revise at this topics, I we can remind people about it, and so even though I knew there would be a lot of comments Its important to reintegrate use the stance and we mite be taking stronger action on it in the future so its sort of giving people the heads up, its like giving them a little bit of notice, They can choose what they wanna do but they should also think about the possible consequences of what they choose to do.
I think we would be good to make a lot of that, I talked about it during the q& A, our guide lines are pretty minimal, I wanna give the people the idea of what to do,. Triangular links, pentagonal links, Hexagonal links n stuff like that
We were saying, how about four way links, no that’s against the Google line, some were like 5 way links at some point u wanna think you wanna give the idea n then and people can infer from that but I think it would be nice to have few more details, we have looked at, how can provide few more scenarios, we take some from the we set on the blog and cooperate that into the web master guide lines.
Its possible its, its more like it, we have it at the back of our mind, So for example within the past few months we have revised our webmaster help in general to say no not everything is 100% automatic, No human have ever touched that. Because u need really room for social search so it is an ongoing process we talked about search results and how its not a good process to not have tones of search results that don’t add a lot of value so v do go back, for example we also added a spy-ware, Trojan, and that sort of stuff, so it is kind of living document we always go back every few months what we need to add and how are we gonna make it better.
Google ( GOOG ) to Announce First Quarter 2008 Financial Results
Google to Announce First Quarter 2008 Financial Results
MOUNTAIN VIEW, Calif. – April 7, 2008 – Google Inc. (NASDAQ:GOOG) today announced that it will hold its quarterly conference call to discuss first quarter 2008 financial results on Thursday, April 17, 2008 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time).
The live webcast of Google’s earnings conference call can be accessed at http://investor.google.com/webcast. The webcast version of the conference call will be available through the same link following the conference call.
About Google Inc. Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
The much awaited GOOG first quarter financial results are bound to be released on April 17th. This is big news due to the current status lots of companies are reporting loss of earnings. Google one of the largest company in the world need to prove that its still a very popular and profitable company. Current share price of Google is already hovering around 450$ down from 750$. If they show a less than expected earning their shares are bound to tumble much more
Lets wait and see how it goes on,
pagerank 10 link claim – fake claim in adwords advertisment
http://www.w3.org/
http://www.macromedia.com/
http://www.energy.gov/
http://www.nasa.gov/
http://www.google.com/
http://www.nsf.gov/
http://www.whitehouse.gov/
http://www.real.com/
http://www.usa.gov/index.shtml
http://www.doe.gov/
I dont think any of the above sites are willing to sell text link on their website, US government website, Department of energy, science foundation , white house, real player site, adobe all these guys done need to make money selling text links. So you figure out what these guys are upto,
Cloaking still works in Google Blog search – cloaking in Google
I was surprised to see Cloaking still works in Google or atleast in Google blog search, When I was searching today for our blog post which usually features in Google blog search as as we make an entry we came across a really weird site, It showed some snippet in search results which was very interesting to click but when we click on the site it redirects to a via-gra spam site
This is the spammer’s website check the redirected and cloaked URL,
So how will Google stop spamming and cloaking in blog search
Got to wait and see,
Search Engine Genie.
Matt Cutt Discusses Snippets – Mattcutts Video Transcripts
So just to remind everybody, I am visiting the Kirkland office and they said you know what lets grab a video camera and just talk about a few things and have a little bit of fun and put these videos up on the web.
So one of the things that we thought we’ll talk about is a snippet, what are the different parts of the snippet? How do we choose which part of the snippet to show and not show?
So since we are up in the specific North West let’s talk a little bit about Walkthrough this snippet of starbucks and what that it looks like and talk through the different parts.
Alright the first thing you’ll see is the title and that’s typically what you set on the title of your webpage. So “starbucks Homepage” is what Starbucks use for www. Starbucks.com. Now in general Google reserves the rights to try to change the snippet and make it as useful as possible for users always doing all kind of different experience. Like is it more helpful to show two dots or three dots, you want to end with dots, you want to start with leading spaces, how do you find the most relevant part of the page? And try to say this is what we should be showing. But the majority of the time you have a great deal of control of how about how things get presented.
So in this case starbucks uses the title “Starbucks Homepage” and just a quick bit of SEO advice for starbucks, “Home page” na a few people might search for that but I might say something like “Starbucks coffee” where people are more likely to search for that okay enough of the free advice for starbucks. The next thing that you see is something that we call as the snippet
So next thing that you see is something that we call has the snippet, “Starbucks coffee company is the leading retail coaster and brand of specially da dad
Now where does that snippet come from? It can come from many different places, suppose for example we weren’t able to call the URL, May be for whatever reason it was down and we couldn’t get a copy of it, we don’t have anything from the page not even the Meta description tag nothing at all. In those cases we sometimes do rely on the open directory project. So starbucks I wouldn’t be surprised if it’s in the open directory so if we weren’t able to call the page we might pull the description form there. Another thing we sometimes do is pull the description from a place within the page. So suppose you got a phonebook and you’re looking for somebody’s name and the name is way down at the bottom it’s a lot more helpful to show that person’s name from the bottom of the page and may be a few words from either side of that person’s name than it is to show like the first fifty words of the page, so we do try to find the most relevant parts of the page Some times its single snippet, sometimes its multiple parts of the page and combine that together and people are little bit of context that this page is really I am looking for. But neither of these two is at the open directory project or directly from the within the content of page body itself. And in this case I looked into it and view source that this is the Meta description tag.
So we did post on the Google webmasters blog just for a while that how these snippets get picked, and it turned out you can use your own Meta description tag and in many cases that is exactly what we will choose to use as a snippet. But you want to be careful because this is a very fine snippet, but maybe there is some other snippet that can work better. You know people would read it and say oh I really want to click through and find out more about that. You can experiment with different Meta descriptions and see that the one that gets more clicks is the one that works better. But we use several different sources of data when deciding how to pull things together. In this case starbucks is also a company so we show a little + box where if you want you can click the plus box and you can expand and see a stock chart for Starbucks. You can see if they are doing well in the market.
There are a lot of these different options. For example if you are having an address on your page many times it will show a plus box and it will say view a map of and then you can have your address. And we are always looking for new ways to surface interest in data. If you go to google.com/experimental we do have views where you can look at search results on a time lines, search results on a map, you can even see all the search results for images and even measurements. So if you going to search for Koalas or Koala bear, you can say show me the measurements. Then it will show you all the things like oh Koala bears are 20 pounds and stuff like that which is really helpful.
In general or whatever interesting information you have on your page that user will be interested in well try to surface that or show relevant information like stock quote or stuff like that. There is also something like that’s a little subtle and unnoticed is that we have bolded the starbucks, that’s because someone has queried for starbucks. So often times if you do a query and if those keywords are on the page, well make them bold so that people know what you typed is actually on that page. We know about morphology, we know about synonyms. If you typed in car, we can sometimes return search results that have automobiles. But that wouldn’t be bolded, or wouldn’t be likely to be bolded and what more likely is whatever you typed in is what’s going to be bolded. So in that case it gives you little more information and shows how relevant that page.
Working down a little bit you can see the URL which you are actually going to end on, 12K stands for 12 kilobytes which is relatively small page that means it will load pretty quickly. And then you see the cached links, imagine for example the site is down. May be you are the webmaster of the page and you accidently deleted it, but then you can look at the cache page and you could recover the source of that page, then you could put it back up again. The cache page also has really interesting features. If you click on it, It shows us the last crawled date, you can say ok well today is October 7th look at the cached page and oh we last crawled the page on October 6th then you know how precise the search results are.
Sometimes if we are very precise, then we can show an indicator right on the snippet here below ( next to 12k) that we crawled 17 hours ago to let you know that we are very precise.
Similar Pages shows you related pages to start about may be other businesses or other pages that you might be interested in. And a lot of time if you are logged in to Google you will “NOTE THIS”
If you are a student of if you are doing research it’s really handy it works with Google note book and all it does is that it saves this off, as I am doing my research I want to save this result can be able to come back to it and may be aggregate it later and may be aggregate all the stuff together on some research chapter.
And then this is really nice, this is what actually to be a little indented on the snippet. But what we call this is site links. There are a couple of things we need to know about site links. First off, no money is involved. Somebody always asks, “So did starbucks pay some money to get them?” No it’s purely algorithmic.
And the second thing is it is purely algorithmic it’s not done by hands so it’s not like we go to store box and say may be we are interested in store locator and then nutrition and stuff like that. But there is a lot of sophistication going on here for example on this page the title is actually Starbucks Store Locator but you don’t need to see that most of the times so we can say store locator and if you look at this page the title is actually like Beverage details and something and in fact the link to that page is nutrition.
So we are sort of selective we try to pick the sort of little description that gives people enough information and make sure where they can say “Oh! The store locator is what I want and I am going to go directly there” or I wanted to find out if I get a Mocha how many calories is that so I can go straight to the nutrition. So it’s completely algorithmic and no money is involved in that. And then when we get to the bottom if we have a lot of results for a page may be we show one or two and then we will say you know what may be you want to see more results from Starbucks and what that lets you have is a more diversity so you can see one or two results from starbucks and maybe you want to see other results for that query. That sure helps in clear diversity of that page and at the same time lets you dive deeper if you want to.
So that’s a very quick tour on what a Google snippet is. Hopefully it was helpful.
How to structure a site? – Mattcutts Video Transcript
Ok As you can this is the closest I can get to a World Map, Did you know there are 5000 languages spoken across the globe, how many does Google support? Only about a 100 still a long way to go.
Alright, Lets do some more questions. Todd writes in he says Matt I have a question, One of my client is about to acquire a domain name very related to their business and has a lot of links going to it. He basically wants to 301 redirect to the final website and the acquisition. The question is will Google ban or impose a penalty for doing this 301 redirect. In general probably not you should be ok, because you specify its closely related, anytime there is a actual merger of two businesses together, two domains very close to each other do a 301 redirect and merge together its not a problem. However if you are a Music site and you are suddenly getting links from Debt consolidation and online cheap YAHYAHYAH, that should be problem but what now you have planned to do is fine and you should be ok.
Barry writes in “What’s the right way to theme a site using directories you put the main keyword in the directory or on the index page? If you are using a directory do you use a directory for each set of keywords?
This is a good question, I think you are thinking too much about your keywords and not about your site , this is just for me I prefer a tree like architecture, so everything branches out even, nice like a branch sort of thing and also it will be good if you are breaking down by topics so if you are selling clothes and you have sweaters as one directory and shoes as an other directory and something like that, if you do something like that what you will end up with is your keywords do end up in directories, So as far the directories vs the actual Html file it doesn’t matter with Google screwing up with it, So actually I think if you break it down by topic and make sure that your topic is broken down by keywords. Then I think if your user type of keywords and find your page then you are in pretty Good shape.
Aright Joe writes in, If a Ecommerce site has too many parameters say it has punctuation marks, dots etc and its un index able is it ok to be within Google’s guidelines and serve static html pages to Googlebot to index instead. This is something that I will be very careful of because if you end messing this up you will be doing something called cloaking which showing different content to users and different content to Googlebot and you need to show the exact same content to both users and Googlebot. So my advice is to go back to the question I asked about whether or not the parameters in URLs are indexable and unified so that both users and Googlebot see the same user directory. And if you are going to do something like that, definitely that’s going to be much better saying that what ever html paying you are going to show to the Googlebot , if users go to that page and if they stay on the same page and not redirected or sent to an other page then you are fine. They need to see the exact same page that Googlebot saw that’s the main criteria you got to be careful about that.
John writes in he says “I would like to use AB split testing on the static html pages, will google understand my PHP redirect for what it is or will Google penalize my site for assumption of Cloaking, If there is a problem is there a better way to split test?. That’s a Good question if you can I would recommend split test in a area where search engines aren’t going to index it. Because when we go to a page and you reload and show different content then it does look a bit strange so if you can please use robots.txt or .htaccess file or something that Googlebot doesn’t index it. Saying that I wouldn’t do a PHP redirect , I will configure in a server to serve 2 different pages parallel. One thing to be careful about and I touched on this a while ago in a previous session that you should not do anything special for Googlebot just treat it like regular user that’s going to be the safest thing in terms of not being treated as cloaking.
And lets wrap up, Todd asks an other question he says hi Matt here is the real question, Ginger or Marian? I am going to go with Marian.
Why we prepared this Video transcript?
This transcript is copyright – Search Engine Genie.
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Qualities of a good site – Matt cutts Video Transcript
Hello again lets deal with a little more questions, I hope its work lets give it a shot. Raf writes in some comments on Google sitemaps please. He says does updates on sitemaps depend on page view of the site? I feel that’s not the case page views are not the factor on how things are undated in sitemaps, you know there are different pieces of data in sitemap so imagine you know there are a file of different sets of data. They could all be updated in different times and in different frequencies and typically they should be updated within days or worst case within weeks however as far as I know it doesn’t depend on page views.
Lets deal an other one “What are your basics ideas and recommendations on increasing sites ranking and visibility in Google? ” Ok this is a meeting topic definitely a longer issue ok so lets go ahead and dive into it? So Lets go and see the number one thing most people make mistake on SEO is the they don’t make the site crawlable. So I want you to look at your site in search engines eyes or user text browsers do something and go back to 1994 and use lynx or something like that. If you could get through your site only in text browser you are going to be in pretty good shape, because most people don’t even thing about crawl ability. You want to also see on things like sitemaps on your site or also you can use our sitemaps tools in addition to that once you got your content, content that is good content, content that is interesting, content that is reasonable that’s attractive and that will make some actually link to you and then once your site is crawlable then you can go about promoting, marketing, optimization your website. So the main thing that I would advice or thing about the people who are relevant to your niche and make sure they are attracted. So if you are attached to a doctor since you run a medical type of website make sure that doctor knows about that website if he knows about your site it might be appropriate for him to link to your website.
You also should be thinking about a hook some thing that holds your visitors it could be really good content newsletters, tutorials, I was trying to setup all these video stuff trying to make it look semiprofessional and there is tutorial by a company called photo flex something they said here is something like keylike, throw etc and BTW they say you need to by our equipment to do that. That’s really really smart, infact another photography site that I went to I saw they syndicated the other site tutorials to add on their website. That could be a great way to get links you can also You should also think on places like reddit, digg, Slashdot you know social networking sites myspace this sort of stuff. Fundamentally you need to have something that sets you apart from the pack once you have something like that you are going to be in very good shape as far as promotion your site is concerned. But the biggest step making sure your site is crawlable after that , making sure you have good content and finally make sure you have a hook which makes people really love a site return to it and really bookmark it.
Alright lets do an other one “what condition asks
Alright this one is a good one. Laura McKenzie says does Google favor bold or strong tags. In general we probably favor bold a little bit more but just to say it more clear its so slight that I wouldn’t really worry about it. When you do it do what ever is best for yours and oh I don’t think its going to give a little bit of boost in google or anything like that. Like I said its relatively small so I recommend you do what is best for users and what ever is best for your site and then not worry about that much after that.
I think that’s it,
Thank you,
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We know this video is more than a year old but still there are people who have questions about their site and want to listen from a Search Engine Expert. Also there are millions of Non-English people who want to know what’s there in this video so a transcript is something that can be easily translated to be read in other languages. We know there are people with hearing disability who browse our site this is a friendly version for them where they can read and understand what’s there in this video.
This transcript is copyright – Search Engine Genie.
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Percentage of share for top 500 websites over other sites in internet
I see some people discuss on the market share between the top 500 websites in internet with all other remaining millions of websites. So where do we get a credible data to understand this, Alexa has a list of top 500 websites. But if you see the history of alexa their results are easily skewable since their results come from millions of ALexa toolbar users around the world. How can toolbar data be accurate so who are all the millions of Alexa toolbar users do the represent the real internet users?
In my Opinion No, Alexa users are mostly site owners, webmasters, techies etc. Mostly its a webmaster baised traffic its never a reliable one to gauge the real traffic to a website. Though too much baised still Alexa is a good place to start. Some the sites that are listed in Alexa top 500 websites are the best in internet. So I wouldn’t complain too much on alexa.
If you do a Google search for http://www.google.com/search?hl=en&q=top+internet+websites
top websites you will come across a bunch of good lists which will give the top sites in internet. But its very difficult to understand and analyze what type of traffic a real site gets unless those sites care to share their log data which I feel is never possible
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