An other April Fool Joke From Google

Google this year had the most number or April fool jokes mainly due to the growing number of blogs they have. Google has a blog for every service they provide. Most of these blogs are maintained by different set of people working for Google and it seems everyone wants to have fun.
I recently came across this particular posting by Google Blogger Team on their new announcement of Google weblogs with loads of features favouring Search Engine Optimization. This is such a weird posting you will definitely laugh if you are into blogging or Search engine optimization or search engine marketing.

“Announcing Google Weblogs (beta)
Today we’d like to offer you a sneak
peek at an exciting new product we’ve been working on: Google Weblogs. Since
Google bought Pyra Labs in 2002, we’ve been dreaming, planning, and implementing
the next revolution in personal publishing: Google Weblogs. Google
Weblogs, or “GWeblogs,” or “Gblogs,” which will launch later this year in a
public beta, is the next revolution in personal publishing. Here’s what you can
expect:
Don’t limit yourself to “reverse chronological” publishing. Our
advanced Google algorithms put your best content at the top of your blog. Even
if your later work goes downhill your previous posts will still shine.
No
more template languages to mess with or sidebars to get right. Our advanced
Google algorithms automatically populate your blog’s sidebar with the most
relevant possible content.
Stop worrying about your PageRank or your search
engine optimization. Post directly into Google search results for maximum
visibility.
Save your readers time and effort. We’ll automatically extract
the most relevant sentence from your post for the index page, along with any
necessary ellipsis. We’ll also put some words in bold!
Your blog’s header
will stay fresh with new images from our team of artists, each and every
anniversary of a scientific achievement.
Unsure of what to post about? Just
click “I’m Feeling Lucky” and we’ll “take care” of the rest!”

Google’s stock ( GOOG ) rise among speculation by an analyst

Google (nasdaq: GOOG )’s stock rose $17.99, or 4 percent, to $473.27 among early trading on Friday after Analyse Jeffery Lindsay predicted higher sales and revenue for Google from its search engine advertising programmes. Lindsay said after Google’s new approach to AdWords its sales will be increasing in the coming Months.

According to Lindsay Google has been slapping low quality advertisers from their AdWords advertising platform which gives opportunities for reforms to the AdWords campaign. Com score a leading company which tracks clicks in search engines reported lesser number of clicks in February and march but Lindsay says this is mostly due to Google slapping lower bidding advertisers and increasing its price facilitating for higher advertisers. Google has been changing and increasing its AdWords bid prices for a long time and according to Lindsay Com score don’t record all these information.

Linday also predicts Google’s shares might rise as high as 750$,

Source:forbes.com/feeds/ap/2008/04/04/ap4856278.html

Google super fast indexing and ranking

I was seriously amazed when we saw Google index our Blog posting in less than an hour and the blog post already started ranking. Infact I posted the blog before around an hour and a half and Google came to our site and indexed it before an hour and now the URL is showing up in search results for the keyword we are targeting.

We recently added a new SEO comics section to our site and I personally blogged about it. Google was super fast in indexing and ranking the page I still cannot believe my eyes Google is truly amazing.

Check this screen shot,

Long live the King Of Search Engines ,

New SEO comics Section in Search Engine Genie Live now,

We have always wanted to bring a comic section in Search Engine Genie, After a long wait we were able to bring in a comic section in our website. Our designers have done a wonderful job of bringing in some great comical work on today’s happening in Search Engines. Lots of comic images will be posted in this page very soon. Our SEO comics page will be one of its kind and the only colored comic pages for the SEO industry.

We are right now in process of adding upto 40 images. After we complete with that we will be updating a new image every week to make sure we keep the page upto date on latest happenings.

All images are watermarked and proprietary to Search Engine Genie, Feel free to vist the comic page often and enjoy our sense of humour on the Search engine industry we love,

http://www.searchenginegenie.com/seo-comics.htm

Search Engine Genie Blog Team,

System and method for supporting editorial opinion in Google results.

I was just reading through a patent filed by some leading Googlers on editorial review and user based opinion on a website, It was a very interesting topic to be discussed.

“An editorial opinion parameter for a favored source may, for example, cause the score of the associated web page to be upgraded by a percentage of its previous score or by an absolute value. Similarly, for non-favored sources, the applicable editorial opinion parameter may cause the score of the associated web page to be downgraded by a percentage of its previous score or an absolute value. In extreme cases, the applicable editorial opinion parameter may cause the web page to be moved to the top of the ranked list or removed from the list completely. In another case, the applicable editorial opinion parameter of a web site may selectively affect one of the scores used in determining the final ranking (e.g., the text match score, the connectivity-based score, or the popular opinion score). Once updated scores have been determined, the server 120 may provide the updated ranked list of search results to the user [act 660]. The updated ranked list may be provided to the user via the output device 270. If, in act 630, the search query does not match any of the query themes stored in database 400, the server 120 may provide the original (i.e., non-updated) ranked list of search results to the user [act 660]. Implementations consistent with the present invention allow editorial opinion to apply to entire web sites. The techniques described herein also provide integration with other parameters in computing an overall ranking. For example, editorial opinion may be considered as an additional input parameter that combines with other factors such as textual-matching, connectivity analysis scoring, etc., for determining the overall ranking. This provides for a better result than conventional processes that simply return web pages on favored sites that match the query. In particular, implementations consistent with the present invention could assign a higher rank to a web page that is on a web site that has not been identified as a favored source in comparison to a web page from a favored source, if it is found to better match the query. “

Upgrading and downgrading a websight is based on editorial opinion compared to other factors in Google’s search algorithm. Search engines had moved a lot of towards editorial opinions, google has team of quality testers around the world who are supposed to check their results for quality and any possible search engine spamming,

Also editorial opinion depends on monitoring visitor behavior through their toolbar or analytics or through cookies. Google has ways of understanding through toolbar day a user behaviour and the time a user stays on a website.

Some points from the patent as noted by tedster:

1. Get a bunch of people to find and rate really good websites and really spammy websites for certain searches
2. Make their rating into a parameter
3. Look at what the algo says the top results “should” be for a particular search
4. See if that search is in one of the topic areas that has an editorial rating
5. If so, look to see if there is some relationship to either the good guy list or the bad guy list
6. Shift the search rankings according to whatever parameter the editors generated.
7. Serve the shifted results to the user.

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=7096214.PN.&OS=PN/7096214&RS=PN/7096214

Internet software stocks rise even after the overall market is looking down,

Internet software and services stocks mostly rose Friday morning, though the overall market traded lower after a report that the economy lost 80,000 jobs in March, the largest loss in five years.
Here is how key Internet software and services companies performed Friday morning:

Google Inc. rose $6.43 to $461.55.

Yahoo Inc. fell 38 cents to $27.75. Yhoo YHOO

EBay Inc. rose 60 cents to $32.32.

VeriSign Inc. fell 13 cents to $34.31.

Akamai Technologies Inc. rose 23 cents to $31.57.

Google Announces – GOOG Internet Availability of Proxy Materials

Google has announced it will make available its proxy materials for the upcoming investor meeting. Google’s press release states,

Google Inc. (NASDAQ: GOOG) today announced the Internet availability of proxy materials for its 2008 Annual Meeting of Stockholders under the U.S. Securities and Exchange Commission’s new Notice and Access rule. Google’s proxy materials can be found on its investor relations website at http://investor.google.com/.
Pursuant to the U.S. Securities and Exchange Commission’s new Notice and Access rule, companies may now satisfy their proxy materials delivery requirements by delivering a “Notice of Internet Availability of Proxy Materials” to stockholders, providing Internet access to the proxy materials, and providing a printed set of proxy materials by mail to any stockholder who requests them. Google has elected to take full advantage of these new rules in order to minimize impact on the environment and maximize cost savings relating to the printing of the proxy materials. By implementing the procedures permitted under the new Notice and Access rule, Google reduced the number of printed copies of its annual report and proxy materials this year by more than 84 percent.
Google’s 2007 Annual Report on Form 10-K and proxy statement for its 2008 Annual Meeting of Stockholders have been filed with the U.S. Securities and Exchange Commission, and may be viewed on Google’s website at http://investor.google.com/ . Google’s stockholders may obtain hard copies of these proxy materials free of charge by following the instructions provided on its website or in the “Notice of Internet Availability of Proxy Materials”.
Google’s 2008 Annual Meeting of Stockholders will be held on Thursday, May 8, 2008 at 2:00 p.m., Pacific Daylight Time, at Google’s corporate headquarters at 1600 Amphitheatre Parkway, Mountain View, California 94043. A webcast of the Annual Meeting will be made available at investor.google.com.

Meet between Microsoft and yahoo

Microsoft Corp. and Yahoo Inc. senior authorities met this week to talk about Microsoft’s offer to obtain the Internet giant Company yahoo but were unsuccessful to determine any of their differences, according to people familiar with the matter.

The Microsoft executives had no interest to increase their cash-and-stock offer, and the Yahoo camp went on to say no to enter formal negotiations without a sickly bid, people known with the matter say. Yahoo’s board discarded Microsoft’s original bid in February, and Yahoo’s senior executive might see no point in investment talks on the basis of that offer.

Microsoft’s cash-and0stock offer was designated at $44.6 billion during Jan. 31, but a drop in the software maker’s share price has decreased the value to about $42 billion, or $29.29 a share. On Thursday, Yahoo shares traded at $28.13 at 4 p.m. Nasdaq Stock Exchange composite trading.

Want to be a friend of Vanessa Fox – EX Vanessa Fox Google webmaster central Team

I have seen vanessa speak in some of the search conferences and she is pretty cute. Though I never got a chance to speak to her ill probably get a chance to meet her when I am back in US after july.

She is a very good speaker and her presentations were very interesting.

If people don’t know who vanessa Fox is she was a former employee of Google and founder of our favourite http://www.google.com/webmasters/ also she is one of the main backbone behind the Google Webmaster Central blog, she left google in June 2007 to join zillow now works for Ignition Partners as an ‘entrepreneur in residence’

SEO not the easiest thing the world – SEO not so easy,

Search engine optimization as many people think is not something wrong or even its not something easy for everyone to do. It requires a lot of patience and constant and consistent work to move to the top and stay on. This is especially a fact for competitive areas we have some clients rank for very competitive keywords and it took us more than 18 months to reach there. We did this through search engine friendly organic search engine optimization and now the same sites which took so long to rank has been in top 5 for competitive keywords for more than 2 years. That is the power of search engine optimization if client believes in us we will make it work though it takes a bit longer time and once it reaches the peak there is no turning back.

We have clients get back 1500% ROI from the investment they made to us. For example one particular client pays us 1200$ monthly with an initial fee of 8000$. Now his business from Organic search is 70,000$ with a net profit of 15,000$. Imagine the potential of search engine optimization. Same client has been paying about 30,000$ for Google PPC advertising per month and his ROI is 4,000$ a month from PPC. PPC profit is 10 to 15% while his SEO ROI is 1,500 per cent. SEO works and works best for sites that are built best both for users as well as search engines.

First thing in SEO is to make sure client believes the company that work on SEO for them. A good SEO company will deliver results its very important client researches and finds the best and right company for them. Also its important they understand the way SEO works its not like PPC where they setup the ad today and get traffic tomorrow.

SEO is all about improving the quality of the site to get the best reputation for that particular query which is being searched in Google. To do that it requires a lot of patience and work for the website. No one can build Google or yahoo or MSN in a day. Google took 3 years to become a good brand, Microsoft took 10 years and yahoo took 6 years that is how Internet works. A good brand cannot be build in a day.

Search Engine Genie today is one of the most visited SEO related websites on the web and top 10 most visited SEO firms according to alexa we never did this in a day it took us years of hard work to reach this level. SEO for other sites are the same for competitive areas it takes time/ money/man power and resources to be on top of the world’s best search engines.

Search Engines are happy to send their visitors to sites that have the quality they are looking for. We at Search Engine Genie strive to build quality and we never resort against techniques which affect search engine quality.
Look at this particular thread in webmasterworld it really impressed me
http://www.webmasterworld.com/google/3617477.htm
SEO art a possible representative or owner of a SEO company says

“We started an seo campaign about 6 months ago.
We did all on-page optimization and started link building. The first 3 months saw significant increases in Google’s rankings, then a small decrease.
Now, for the past 3 months, despite continued link building (all permanent, relevant one-way links), the rankings haven’t budged.
Btw, the site has been around for years, and we examined “trust” factors pretty thoroughly to build on those as well. The site doesn’t have any history of spam or black hat stuff.
We plan on holding steady, and continuing with the link building for this site. It’s just been frustrating not to see any changes for so long.
Anyone ever seen this before? “

That is what SEO he has stressed he has been doing a lot of stuff but no improvement in Search engines that is absolutely true. SEO for competitive areas is not something you can do in 6 months it requires at least 6 months of building quality link reputation / site reputation with Google.

P.S: Believe in SEO and understand the difficulty behind it, Good SEO companies will definitely perform.

Search Engine Genie Blog Team.