Google CEO Eric said, “We would be concerned by any kind of acquisition of Yahoo by Microsoft and We would hope that anything they did would be consistent with the openness of the Internet, but I doubt it would be.” This means a lot. Microsoft is known for the mistrust and it is got a history of antitrust problems. This would continue and it will create problems for the whole online world is what Google feels. Google shares the sentiments of many people around the world who are against this bid from Microsoft. The handing over of Yahoo to Microsoft will cost a huge loss to the whole world of Internet. It may prove bad for the internet is what they feel.
With these commotions going on here, Yahoo says that it is a financially potential company. The Chief Executive Jerry Yang said recently that “Yahoo! is positioned for accelerated financial growth–we have a powerful consumer brand, a huge global audience and a highly profitable operating model.” That also means that they are more worth than the Microsoft’s bid. With both the major search engines taking opposite stands against Microsoft’s bid in different positions, what do the Microsoft officials do? Is there a big change that is going to happen or a small fractional change?
Experts from various parts of the world have come to a discussion of whether the Search Engine Optimization sector should be given importance in terms of industrial standards and policies that are made. SEO is in itself has become a separate field that is become universal and universally important. With the likeness of search engines gaining utmost importance commercially and also in the entertaining medium, SEO has gained momentum in success. To give industrial standards is the recent discussion.
The industry has become matured in terms of white-hat practices, and the black hat companies have lost their immaturity. There is lot of scope likely to happen in the industry. It is very important that the industry can be well authenticated and it can be made integral only when it meets certain standards of the industry and if it gets certain policies that are adaptable all over. Dangerous sequences due to the black hat practices can be minimized to the maximum and that will improve the standard of the sector. These are just examples of getting and meeting the industrial standards.
The ultimate objective of the effective Search Engine Optimization is to optimize the websites thereby enhancing the customers and online visitors to get acquainted with site. This will obviously increase the commercial value of the website to go higher. The search of the customers is always not on a global scale. It is usually a local search. Be it searching a service provider or a cloth shop, they find within the area. That invites the ease and practicality in the usage of websites. Thus local searches are very important for any commercial site.
Its fine for the consumers when they find it online their neighboring place mentioned as a better place for services. It gives the recognition for the website. The best SEO will look after such requirements of the customer. Google has well understood the need of the customers. Thus it is come up with Google Local. To find something that is close to home brings them closer to Google too. Thus search hereafter can be based on the proximity of the business. We have seen many SEOs publishing contents that have the local names with the product. It gives the clue of how people search locally.
Google has ventured to Local search to find stores and services near your house or near your business. It can be obtained even in any zip code across the U.S. Local Google extracts geographic data from numerous of web pages. This is cross-referred with the information of multiple directories. Obviously it is a novel method that provides greater and fresher clarity in searching. We need not to rely on directories hereafter, Google Local is better. SEOs can get a clue from this novelty.
Day by day, the vitality and significance of Search Engine Optimization is adding up to the marketing world. Investing in SEO is a very important point for many retailers and it is no longer the conventional marketing strategies those are going to uphold the market. The recent interview of Tony Dalton, the Managing Director of Abbey Archery told a newspaper that investing in SEO has ensured success in soaring rates for the business. As long as the window is clear, there is clear vision. As long as the site is clear, the business is clear and successful. To ensure that, every organization must have SEO investment strategies. Investing in SEO gives many opportunities to explore and explode into great heights.
SEO investments indirectly lead to the development of the economy. The markets soar higher paving way for the commercial heights. Search Engine Optimization has led to the increased visitors in folds for many companies. As the online dependency goes higher, the need for SEO also gets bigger. SEO investments will help the companies reach and cater the needs.
Daily blogging is a practice which will increase the worth of the web page and the web site day by day. The SEO experts feel this way and it was very evident when an expert let this news out in his press release recently. Every new item that is added daily into the site will obviously have more value and more worth accordingly. This news came in his own press journal which turned out be the inspiring item influencing marketers to take part in blogs and it also had asked the marketers to link to the industrial blogs. Thus blogging is an extensive practice for Search Engine Optimization and it will ensure the number of visitors to the site.
Google is always a step ahead of the technology present. Google Analytics as we all know is doing quite a good job in making the Search Engine Optimization greater for any website. SEO for improving the results online is made easy due to many factors in Google Analytics. Now it is all time for a new celebration, because the New Google Analytics is there to help in learning more and more about the results and visitors. The way in which the visitors interact and the origins of the visitors are all shown with re-designed version of Google Analytics. Discover the visitors, Share better advertisements, marketing factors etc and Act for the better sites. It is all free again even in the newer version of Google analytics.
Before going into the details of the content quality and SEO, let us understand how important the contents are. The surfers come online and get to the websites only if they have sufficient information that the surfers came seeking for. So contents are the major contributors to the popularity of the websites and if commercial websites, the contents contribute to the success of the product promotion. Thus contents have a greater responsibility as they can make or break a website.
Now it is apt to consider the quality of contents that help Search Engine Optimization to better optimize the websites. Contents are mirrors of your websites, so extra care should be taken in order to give away quality contents. Surfers are the first priority and search engines also are as equal.
To produce quality contents that improve the image of the websites will mark the success of the SEO and the ways to achieve are briefly described as follows.
It is very important to identify different, innovative and absolute keywords for every page. There are lot of tools available online helping you with a lot of keywords. Examples are Google keyword Tool, AdWords Keyword Tool, SEO Book keyword tool, Keyword Box, Yahoo Keyword tool, Word tracker, Keyword Discovery etc.
A search is done online only with few special words called keywords. Nowadays keyphrases also form an important place in SEO as people started searching through phrases. The convincing part of keyphrases are, unlike keywords they are less competitive. That is unique also.
One topic per page will suffice. Multiple topics crowding a single page will lead to frustration and confusion of the surfers and that is a minus point for you to optimize your website in search engines.
The information is vital because people come in search of that and they get satisfied only when the information is rich and useful significantly. The contents should have rich keywords and thus enhancing to the SEO criteria. The contents will have to be clear, concise and error less. There are several tools through which contents can be checked through.
Above all, Be Original. Remember. Contents of quality mean contents of profitability.
To be original, Search Engine Optimization has its roots in business and business sites. SEO is incomplete without the world of business and the closely knit relation that Search Engine Optimizers have with the business sites.
Google incorporated Froogle (now Google Product Search) few years back having in mind that business sites needed to be given importance to sell their products. Google Product search basically is a price engine, which permits the visitors to see the prices of products and the ways through which the product may be purchased. Google is trusted worldwide and the products that go via Google base will obviously be enriched.
Froogle is best for many reasons. It launches your product worldwide on a recognized database. Consumers are easily led to the product, thus leading to better traffic day by day. Increase in traffic always means increased sales.
The best thing about Google Product Search is that everything is free here. Be it including the products into Product Search, submitting the feeds, listing the products or to come up first in the list, Google Product Search accepts no money. Absolutely free and it is exactly like the Google Search rankings.
Hence Google Product search is a best place for Search Engine Optimizers to put ourselves out to better place our products in the first place. The ultimate aim of any commercial website is to drive customers to purchase the products. The very soothing thing in Google Product Search (or Froogle) is that here customers come with a willingness to purchase. The duty of SEOs is to make sure that the products top the list.
Quite challenging! Advertisements are also possible through Adsense in the Google product search Page. Some excerpts from the ode written to a program in Google Product Search by Jessica, the Product Marketing Manager of Froogle based on a sonnet by Browning.
“I love thee for expert feeds to the depth and breadthMy products may need, if ever out of sight For the grace of ease and ideal data management I love thee to the healthy levels of Qualified traffic, whether by impression or click-through. I love thee conveniently, as your dedication allows; I love thee smartly, as up-to-date products achieve. I love thee with all catalogs put to use In my once solitude and memories of overtime.”
Understanding of Google Product Search is useful for SEOs to elate the products in a easier and economic way.
Increase traffic and sales
Shoppers can quickly and easily find your products when you submit them in Product Search, delivering you more traffic and helping you increase sales. Based on your items’ relevance, shoppers may find them in their results for searches on Google Product Search, and even our main Google web search.
And if you’re a Google Checkout merchant, the Checkout badge will appear on your Product Search listings, attracting even more visitors to your site.
Submit and sell your products for free
Inclusion in Product Search is completely free; there are no charges for uploading your items or charges for the traffic you receive. Ranking in search results is based solely on the quality and relevance of your product listings.
Submit everything
Our data feed tool allows you to easily and efficiently submit your entire product catalog. It also gives you flexible and timely control of the information displayed in Product Search. Your data feed can be updated as often as once a day, or as infrequently as once a month.
Suitable for merchants of all sizes
Products can be uploaded into the Product Search index either one at a time or with a data feed through Google Base. Merchants can also use an API to code their product catalogue into the Product Search index.
Does google and yahoo regional search engines use different algorithm than the primary .com search engines.
Answer to this is ofcourse yes. All geotargeting search engines needs to operate on a different algorithm than the .com ones to identify potential regional links and regional domains. Various factors affect geotargeted rankings.
Domains hosted, backlinks, domain name itself, visitor tracking, trust network in geotargeted domains, topical directories etc.
So if you want to rank for regional domains be prepared to do something different don’t use same .com and .regional extension domains for 2 different rankings.
Answers.com defines Inception as
The beginning of something, such as an undertaking; a commencement.
For search engines inception date is the date on which a particular document of a particular link to a particular site was found during their regular crawling routine.
So does inception date really matters.
Yes we would say especially newly indexed sites its important we have a good inception date since it affects the overall ranking of a site by a huge margin. Since now all sites need to have a good trust with search engines its good if the inception into search results in much earlier so that trust is gained over a period of time.
Also backlink inception is very important since sudden growth or drop in backlinks gives an alarm signal to search engines. A steady growth in backlinks indicates good signs for a site.
Google’s patent says
“Consider the example of a document with an inception date of yesterday that is referenced by 10 back links. This document may be scored higher by search engine 125 than a document with an inception date of 10 years ago that is referenced by 100 back links because the rate of link growth for the former is relatively higher than the latter. While a spiky rate of growth in the number of back links may be a factor used by search engine 125 to score documents, it may also signal an attempt to spam search engine 125. Accordingly, in this situation, search engine 125 may actually lower the score of a document(s) to reduce the effect of spamming.”
