Should I strip file extensions from my URLs?

Tons of questions from the UK! J from London asks “Does stripping file extensions from URLs (site.com/folder/page/html versus site.com/folder/page have demonstrable benefit in the SERPs?”

I don’t really think it does and personally I would not do that. People like to know that it’s a html page that they are hitting. If you have a directory then, sure have a directory, but personally if you do not have .html then if your web server is not configured correctly we are making guesses about is it a pdf or is it a .exe or is it a cfm all the different mime types that there are trying to figure out what type of content it is. So if possible I would probably just stick with the standard convention have something like htm or html, users understand that, they don’t get confused they won’t be quite as cautious about clicking on a result. So it doesn’t make much difference in core ranking but I think behaviorally and not making something that a rough edge that people would get stuck on or worry about so I would probably stick with having the extension, having the html or something like that.

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