Yahoo reportedly settles trademark dispute with Geico

Yahoo has settled a trademark infringement lawsuit with auto insurer Geico, according to a report in the Los Angeles Times online, even as rival Google prepares to take the case to trial this month. Geico, a subsidiary of Warren Buffett’s Berkshire Hathaway Inc., sued the two Internet companies in federal court in May for allowing other insurance firms to buy ads that appear when people type “Geico” into an Internet search engine. The confidential settlement was reached Friday between Geico and the Overture Services division of Sunnyvale, Calif.-based Yahoo, leaving Google as sole defendant in the case. Source: Market watch

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