MSN Vs Yahoo search engine.

We always had the habit of debating Google and Yahoo for a change now let us debate between Yahoo and MSN or Yahoo vs. the new Microsoft Bing Search engine.
Primarily most of us will just conclude Yahoo is the much better compared to MSN. In most cases I agree with that when you see the below image from hit link it shows a clear trend where yahoo is well ahead than MSN.

Yahoo was once very dominant and was getting about 30% of search engine traffic. But as Google grew it made it very dominant and much stronger in some places in US market share of Google is well above 90%. 3 years back Yahoo results were powered by Google so virtually Yahoo’s market share is Google’s market share. Now they are an independent search engine and they power a lot of search engines. So I am sure Yahoo is a search engine here to stay.
As a SEO company we monitor a lot of logs of our clients. In most cases we see consistent performances from Yahoo when rankings are similar in all top 3 search engines. So I see no point in comparing who is better Yahoo or MSN. But wait it’s not all over. After years of being an underdog Microsoft cant anymore to get back their search engine market share. They came down with a bang with the search engine called Bing. So did Bing work indeed yes? They excess advertising of Bing and the improved quality of results made Bing instant famous and already a hit. Bing as far as I tested has much better quality results than the MSN live search and MSN Global search. I am sure Bing is here to stay we need to see few more months whether they can steal any percentage of Market share from Google. It’s just 15 days from launch and too early to say whether they will be dominant. But there are early signs it will be a success story.
Wall street Journal reports
“The number of times people clicked on ads listed next to Microsoft Corp. (MSFT) search results jumped about 8% in the week since the software giant released its newly revamped search engine, dubbed Bing, the world’s largest search engine marketing firm said Thursday.”

http://online.wsj.com/article/BT-CO-20090611-716373.html

Bloomberg reports
“Microsoft’s share rose to 11.1 percent in the June 2-6 period, Bing’s first week in operation, from 9.1 percent a week prior, ComScore said on its Web site. Average daily penetration among searchers, a measure of how many people are being reached by the product, rose to 15.5 percent from 13.8 percent.”

http://www.bloomberg.com/apps/news?pid=20601103&sid=a0xxEn3GGCd0

We never know what the future holds for search engines. I am sure there will be some real tough competitors for Google.

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