Infographics – an emerging SEO Strategy

There are several new techniques that are cropping up each day Infographics is one such new trend that is grabbing the attention of the readers however they can also be a scalable link building tactic. The internet rapidly bringing together a collection of well-designed, easy-to-digest infographics across all industries it’s simple to see why these information-packed images are so well-liked for bloggers and web content managers.

Content unaccompanied, as constructive as it is; every now and then it can be a little bit insipid. Words on a webpage without color or graphics doesn’t forever and a day attain points for user experience, which is why many content writers put so much prominence on formatting and style. On the other hand, what many webmasters overlook is that the use of info graphics can be more than a fine visual aid for the human eye; they can besides support natural links and give something for search engines to feast their bots on.

How Seo strategy benefiting infographics:

Branding prospect
Can be shared
Better visibility on the web
Builds links

Let us take a look in detail on how it is helping….

Making use of infographics gives the benefit of scalability, share ability and brand ability that will add value to the SEO drive. A stylish and informative info graphic is a feast to the eyes of the reader and it pimps your blog.

Builds links : A certain percentage of people deem on visual learning say at least a 60% of people, with that being said infographics are a great way of capturing the attention of web users. At the same time it’s also a great way of cheering people to share and credit back to you. Apart from getting the benefit of relevant link to your site it also brings traffic and people will link back to your website when they feature your infographic.

Can be shared : Since they are simple to understand and interesting to look at they can also be shared easily through social networking sites such as Facebook, Twitter, Digg, Reddit, Stumble Upon and more.

Better visibility on the web : The set in code at the source of info-graphics links back to your website when a person clicks on it thereby it will allow you to get quality back-links and boost up your visibility in search results.

On the whole, SEO Infographics is an immense listing of highly creative and extremely informative infographics that help perk up webmaster skill sets.

All about Google Author Rank

Google has changed the past trends of SEO by releasing many updates and has declared clearly that it’s the unique, quality and fresh content that makes your site rank higher.

“Author Rank “is one such latest update of Google, after the post panda and penguin updates. Just like the page rank, author rank is defined by the Google to analyze the quality of a site to rank in search results. The difference is that page rank is based on the quality of web page where as author rank is defined to identify the authority of blogger.

Factors Impacting Author Rank:

1. Engagement on G+.
2. Page rank of individual articles.
3. Comment received per posts.
4. Number of Google plus circles.
5. Content shares and +1s.
6. Connections to other authors.
7. Number of sites the authors content is published.

Steps to implement Google Author Rank:

So you might have realized the importance of author rank for your sites online presence. Let’s have a brief look about how to implement this, to grab the maximum benefit:

1. Author rank is centered on Google plus profile. So create your Google + profile if you don’t have one. Your profile should contain a valid photo and email address and your identity should be verified.

2. Create a link to your Google profile from your webpage by adding the following link:

<a href=”[Google profile_url]?rel=author”>Google</a>

3. Add a reciprocal link from your profile to the site and have your profile image visible with your content on the search results.

Google 2012 Panda Updates- A Year Round Up

Releasing 13 panda updates in total Google have marked this year as panda era. Even though only few updates seemed to have a greater impact. But summing up panda updates showed a tremendous action affecting many websites.

2013 SEO Trends forecast– Give your site a new life

With due respect to the panda updates, Google has released nearly thirteen updates in this year of 2012 alone. Some updates made a major impact by totally wiping the sites while some had a serene impact. If your site is one of the victims of the Google Panda and Penguin updates then this is for you…..

Google’s released updates have totally changed the old trends of SEO and its hi-time that new trends are adapted to get going.

If you are a webmaster looking forward to give new life to your site this New Year then it is recommended to follow the new trends of SEO to rank your site higher.

Does Google use data from social sites in ranking?

A query came from Web SEO Analytics.”They asked, Hello, Matt. A recent article of Danny Sullivan’s suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this?”

Mattcutt clarifies

We do use Twitter and Facebook links and ranking, as we always have, in our web search rankings. But in addition, we’re also trying to figure out a little bit about the reputation of an author or a creator on Twitter or Facebook .he made clear it with an e.g. , “I filmed a video back in May 2010, where I said that we didn’t use that as a signal. And at the time, we did not use that as a signal. But now, we’re taping this in December 2010, and we are using that as a signal.” So the exhaustive place, if you really want comprehensive information, is to go look up Danny Sullivan’s article, and we can leave that as a link in the description of the video. But essentially, the web search quality team has a lot of different groups and a lot of different offices. So people, including the original blog search team, people who worked on real time search, have been working on using these sorts of things as a signal.

Primarily, it has been used a little bit more in the real-time sort of search, where you might see individual tweets, or other links showing up and streaming up on the page. We’re studying how much sense it makes to use it a Little more widely within our web search rankings.

Now, there’s a few things to remember. Number one is, if we can’t crawl a page, if we can’t see page, then we can’t really assign page rank to it, and it doesn’t really count. So if we’re able to obtain the data, then we can use it. But you know, if, for some reason, a page is forbidden for us to crawl, or we’re not able to obtain it somehow, then we wouldn’t be able to use that within our rankings. This is something that is used relatively lightly, for now, and we’ll see how much we use it over time, depending on how useful it is, and how robust it ends up being. The one thing I would caution people about, is don’t necessarily say to yourself, aha.Now I’m going to go out and get reciprocal follows, and I’m going to get a ton of followers, just like people used to get a ton of links. In the same way that page rank depends on not just the number of links, but the quality of those links, you have to think about, what are the followers who mean quality? You know, who are the people who actually are not just bots, you know, or some software program, or things like that? So it is a signal that we’re starting to use a  little bit more. You’ll see it most within our sort of real time search, as it’s streaming through. But we’re looking at it more broadly within web search as well.

Google Panda And Penguin Update Timeline

Google Panda Update Timeline

Google Penguin Update Timeline

TAGS: Google updates

Panda #22: Google confirmed yet another update

As expected Google confirmed that it rolled out an update i.e. Panda #22 on November 21. It seems to have serene impact than the panda update 20 released on 27th of September. The last update released by Google is Panda 21 in the month of November that too had a meager impact as compared to panda 20.

Google says that Panda #22 affects 0.8 % of English queries and worldwide it affects 0.4%. Google did not announce anything about this update so far.

Google unnoticed Panda updates these days. Google panda update has completely wiped a large number of websites and still affects a lot.

Google updates are indented to protect from spam and low quality pages. Google will definitely support if you are sincere and good enough to make quality sites. Better focus on your content and backlinks. This might save you a lot from these as well as the upcoming updates.

What is Google’s current thinking about getting links from article marketing, widgets, footers, themes, etcetera?

Yeah, I’m really glad to talk about our current thinking which is about the same as our past thinking but let’s be a little more explicit about it. Whenever you get a link from just a word press footer or just a random footer or, when someone installs a widget or they installsome theme on their content management system, it’s often the case that they’re not editorially choosing to link with that anchor text. So, you sometimes see a lot of links all with the exact same anchor text because, that’s what the widget happened to have embedded in it or something like that. And even if it’s not the exact same anchor text it’s like relatively inorganic in the sense that the person who made the widget is deciding what the anchor text should be rather than the person who’s actually doing the link by including the widget. And it’s the same sort of thing with article marketing, if you write a relatively low quality article, and just a few hundred words and then at the bottom is two or three links of, specifically high keyword density anchor text, then the sort of guy who just sort of wants some content and doesn’t really care about the quality might grab that article from an article bank or something and, he’s not really editorially choosing to give that anchor text. So, as opposed to something that’s really compelling, when you really like something, when you’re linking to it organically, that’s the sort of links that we really want to count more. So, it’s always been the case that these sorts of links that are almost like boiler plate, it’s like not really a person’s real choice to really endorse what that particular link, or that particular anchor text, those are links that typically we would not want to count as much. So, either our algorithms or we do have manual ways of saying, “Okay, at a very granular level, this is the sort of link that we don’t want to trust.”So, there are some people who say, “Okay, I just want links. I’m just going to take shortcuts. I’m lazy, I want to do the bare minimum I can to get the links that I want to get “and they’ll fall back on some ways where, I’ve mentioned the example before, but if you’re a K through 12 school teacher in Pennsylvania and you’re trying to get a web counter and you don’t realize that it has mesothelioma hidden in the text of the web counter, that’s not a link that we necessarily want to trust at all let alone give that much weight to. So the sorts of links where people are really choosing to editorially link to you, and not just because they’re paid but because they think your site is good, those are the links that we’re more likely to want to count more.

Google Panda & Penguin Effect – Techniques To Survive

Business sites are dependent on Google search engine for much of their traffic. Search engine are more annoying when it comes for page ranking. Sometimes everything will be going great and suddenly your site becomes a drop on Page Rank.

There are two updates which have an impact on websites, Google Panda update and Google Penguin update . These updates are used for rewarding high quality sites. One of the main focuses of the Panda update was on-page optimization with good quality content. It avoids poor content with less quality and stuffed links and allows sites with enhanced quality content to come in higher. Penguin was undoubtedly a primary effort by Google to purify it algorithm as it recounts its in-coming links to a website.The primary target of Google Penguin is Webspam. For survive Google Panda and Penguin updates in the website through by these methods,

Shun Black Hat Strategy:

This method is used to violate search engine guidelines and is considered as the unethical ways of getting higher PageRank and SERP rankings. Many types of black hat approaches are there in the website, and you should avoid all these.

Avoid Keywords Stuffing:

The keywords should fit with the content. It should be relevant to the page content.Search engines don’t care if you use the “right” keywords or not – they are concern about how you use with them. Over stuff of keywords, long tail keywords, using synonyms can cause your site to fall in rankings. A good keyword should be in between 3% or 4% of your text or else it must be taken as keyword stuffing.

Analyze Link:

As mentioned above about the “use of keyword”the links should be used carefully.PageRank is a link analysis algorithm which gives websites importance based on the number of backlinks to the site.You should not have broken links.The links should be relevent to your sites.

Build Content Inventory:

Low quality content is the jeopardy when it comes to latest updates. If a site has poor content on it, have to eliminate and replace it with good quality content. Fresh content is typically satisfactory by Google. Blogs provide a trouble-free way to construct your content inventory.

Check Affiliate Ads:

There is nothing wrong with the affiliate programs.However; your site cannot be act as an exact reply of the affiliate’s site. You must give a bit exclusive to your customers. Sites which are loaded with associate ads are measured to be spam and will losing rankings. You must have additional content than affiliate ads. Posting of affiliate ads is moreover important.

Checkout SEO Strategies:

Focus the attention on customers.And your SEO should occur naturally.Google Penguin addresses to the optimization that site owners should get higher rankings for their sites. If you lose the site rankings because of Google Panda update, you could fix the problems and send a request for reconsideration directly to Google. Doing so may assist you recover the original standing of rank position or near enough to it that you can work on constructing it again. Your website design and content should be pleasant at all times.

The surviving issue is related to the class of your on-site materials. Spam is a major trouble in Google which has been trying to organize for many years. Spam sites are sites which have poor quality sites with little or no content. They are formed for ad- sites that aim to make currency off affiliate relationships or selling the external links to the other sites. The point is they have no intrinsic value for search engine customers. If you have duplicate content then you may be affected negatively by Panda. Or Google can detect easily. The web content should be valuable. Both Google Panda and Penguin target these practices. The easy way to survive the small business is creating a web content that delight your web user. Google wants to show the websites delight. If you are a small business then you have the ability to delight and you should make every effort to do so.

Check out! How Google + helps your business traffic

Google + has become one of the important tools for every business. Each owner will naturally aim for more and more traffic of customers through Google. Now, Google has developed plus to promote this small to big corporations. Page development on plus was opened on November. It’s very glad news for all holder’s of any business. Orkut, Facebook, Twitter, and now the latest social site for users to share their experience is “Google plus+”.  It has up to 90 million users.

Best Features of Google Plus:

Social Network is a Key:

Social network provides a towering profile for every good business. Google + users have a bright traction on Google SERP (search engine result page). You can find most of plus+ profiles getting displayed at Google search engine. It is a loyal traffic because of plus+ features.

Build a Society:

Always keep your circles clear with best related peoples and post. Make sure your fans, followers, friends and other circled persons are happy. Try to post at different time so that you can reach different time zone populace.

Build up Trust:

Always provide original information about yourself in profile and also in your business page. Only truth survives in Google or they are marked spammers and thrown out in any of update. Ever build trust between all your fans. Try to share media files which make your customers more and more comfortable.

Make Good Circles:

Make sure the person in your circle is related to your business which is very important to develop your work. If some one share, like or comment your post try to response them. Try to offer more videos to make your customers clear information on your products. Always keep your customers complaints and issues on top.

SEO Conscious:

Every Business can be promoted in ‘+’. Try to share complete details and make it reach your customers in a fine way. Google + has become referral for many products and other service. Allow customers to share their experience. +1 button and few other features are free promotions on your business.

Exploring:

Google has a huge impact on people who wish to search the web. Even thought it is new platform. Massive explores are from Google. Make contacts on Google, such as clients and other fans.

Hangout:

You can share your interactions on hangout in personal manner. It is really feature on ‘+’. It helps business in lot many aspects. It allows you to have contact with your client directly. You can also conduct emergency meetings when your employees on remote places.

Few ideas how to make it complete:

<i> Always promote complete information’s, such us location of your business place.
<ii> Distribute your qualified content to people who are in need.
<iii> Look for a good content and post, try to comment them and also try to experience on your post too.

Lastly, keep both online and offline business benefit using Google plus+ extraordinary features. Moreover, provide stability to clients, to know what they expect.