Is deep linking better than home page linking?

Yes, deep linking is better than home page linking because everyone knows that you have home page and they can find it easily. But deep link is more effective than home page link building.

Here are some reasons why deep linking is better than home page link building:

• You can target the specific keyword.

• It is easier to push up your internal pages than a whole site.

• Links in multiple pages looks more natural than all links in home page. It makes the page crowded and unattractive.

• Visitors can easily remember your home page URL but it is much difficult for them remember your page permalinks for your internal pages.

• It is the only all internal pages that cover all relevant topics that the visitor may need it.

When you start with link building, try to figure out the best anchor text for your internal pages and list out some then vary all the anchor text. Choose the most appropriate anchor text and do as much as deep linking you can with the help of various sources. Deep linking provides you with better result than only home page link building.

So, while link building only go for deep link building as it is more productive and effective.

Some good reason to choose SEO as career

As the sites began to grow and make money, it became more reasonable to hire a dedicated SEO specialist than to have the webmaster do it. The demand for good and expertise SEO is on rise. There are many people who have made successful SEO career in this business.

Choosing SEO as a career is worth as compensation for SEO is equal to or even higher than that of developers, designers and marketers. This type of profession can be practiced while working for company or as a solo practitioner. As a solo practitioner you can earn even more money. If you are confident and more familiar with SEO then you can even start your own company.

But when you decide to start up a company then you need to be good at both designing and SEO because when the client hire some one to make their site, they expect their site to be SEO friendly. By providing such service you will be the most valuable professional.

Someone who comes from designing, developing or web administration, SEO might look very non-technical and boring which makes you feel that you are downgrading yourself. Being designer or developer as profession and selecting SEO as a career will upgrade your skill package. This will help you better than before. So never hesitate choose SEO as a career if you are designer by profession.

I hope by now you would have understood that SEO is always a great career for every one.

Will unpopular keywords help SEO

With so much content on the internet, it becomes so difficult for us to differentiate each one and get attention towards one content. In order to get attention one way is through using less popular keywords.

Most of the companies today are using same type of keywords for their search engine optimization. This increases competition among them and even ranking become difficult. The best way to attract more viewers to your site is to use less popular or non-commercial keywords.

Use of less popular keywords will not be the short term money maker but there would be less competition which would help you to be placed better in search engine. As you rank for related keywords that build a traffic stream that has the potential to convert or to link at your website.

As such use of less popular keywords will help you to boost traffic to your site and will also build the overall authority of a site. And by posting some good useful content will also help in getting your less popular keyword more popular.

Therefore, with the help of less popular keywords, “slowly but steadily you can win the race.”

An experimental search tools launched by Google

Google started as a search engine company and from that time it is working as same. But on January 12th, 2009 Company released a new quick search box for Macs that aims “to make it jus as easy to search outside your browser.”

The quick search box included in Google desktop is similar to command button that comes up anytime you double-click. But according to Google result it says it is similar to the Google Mobile App for the iphone. This search box is more experimental.

Google says it works fairly well but a bit faster than the Apple’s own spotlight search feature. Google search box includes more web result, which people no doubt spend more time for it than something else on their computers.

This new tools allows you with the option to make search in the specific area.

You can see the new Google search box on Google Code Page.

Importance of building back-links

Ranking well in the search engine is highly competitive but back-links play an effective role in better ranking of your website. Back-link is very essential for getting traffic on a web page. Two or three good back-links are considered vote to your website which will help your site to be placed in better position in search engine.

By evaluating your sites for popularity, search engine look for how often your site is linked by the outsider. This link means that some one value the information on your site. The more number of links you have, the better would be the place of your site in search engine.

Anchor text takes the priority over the quantity of links to your site. An anchor text is the text which you can see and click on for the text link. These anchor text helps to determine the nature of your site. You should have a good anchor text in your link to get more traffic to it. Make sure you include your main keyword to your link whenever it is possible in order to increase your rank.

Till now we just discussed the importance of back-links but now let see how to build them.

You should always try to offer controversial content. By offering good and effective material that is not available in any other site helps you to get links to your site.
Creating articles and submitting to articles directories helps you to get more links because when they get selected, they are posted in many sites with links to your site in the resource box. One good more effective article submitted gets you dozens of links as a result.

Another way by which you can build back link is select a few sites from the market and agree to offer a regular column by this each site receives a hyperlink. Even when other company offers you to join your site, allow them to because this way you can expose your own company to the customer as well as you build up more link with the popularity you are gaining by this.

What will happen to SEO in 2009?

What will happen to SEO world in 2009 is guessing about what the engineers and product developer at Google have been working for last so many months or year. According to me, I feel that paid link war have not really come good in the 2008 but let’s hope better for 2009.

Google is maturing fast so we can tell that any changes that are decided to be made are tested for long internally before it get released in the market for external testing. The hot news in 2008 was that Google did not do much in penalizing link buyers and sellers. PageRank penalties are very scary tactics and most of the site has reduced their traffic due to their links being penalized for buying and selling.

We all are aware of the fact that Google has spent the last 12 months working on the pattern matching algorithms to detect and devalue paid links. This means very little to the link seller because it doesn’t mater them whether the links they sell pass weight or not.

The link acquisition strategy that was working for past so many years will not continue further once the Google perfect this algorithm. Most of the blatant link buying we see in the UK comes from in-house SEO teams rather than SEO Company. These in-house SEO team realized that all the SEO Company are buying links. These SEO in-house teams don’t keep latest SEO trends and waste thousands of pounds in buying useless links.

Another big issue that came up was how to handle link acquisition for new clients. Google has to cleverly watch all links buying pattern so that the link that is bought is not devalued. However if the link is spread out over few months with lot of natural link built in then Google would never be able to detect a link pattern and link would be highly valuable.

Article marketing, Article submission, Article directories for SEO increases traffic to your site

Article writing gives you an opportunity to increase the page rank of your website. The only thing you need to do is to spend little time to write informative articles that is useful to others. Articles tat you write can be submitted to best articles directories such as Articledashboard.com, ezinearticles.com, goarticles.com, isnare.com, and articlealley.com.

Article marketing is the best way to promote your business or website and also to increase traffic to your site. In simple terms SEO uses some keyword optimization to achieve better place or rank in search engine which result in more visitor to your site which in turn results in sales for your business. Google offers a site ranking system known as page rank. Good page rank to your site is given on basis of quality of your website content and number of back links to your site. A website with more and more back links hold better position in the search engine.

Once you have completed your article, make a list of article directories where you wish to submit your articles. Then create a free account before you submit the article. Then make your submissions. Articles directories must approve your submitted articles before it get added to the article directory.

Try to make your article interesting and factual. While writing articles make sure that you describe the content of the articles and also it contains all the keyword associated to your subject. Do not bunch the article together in single paragraph, layout it in short paragraph so that it is easier for the visitor to read it because they rarely read the large section of the text.

While article submission most of the article directories provides you with the resource box in which you can actually place your name and little information about yourself, this is a hyperlink to your money making opportunity. This link help to create back link your site which will increase both visitors and search engine placement. Make sure you don’t link directly to affiliate site they may decline, instead link to your own site and add your affiliate link there.

Few things which Google should do with this New Year

I want Google to introduce few more services and product this year and I wish new services and product to be like

• To connect all services and apps together. I mean when you Gmail your photo to your friend, I want Google to upload the same to Picasa Web also. And allow more integration and more space on Picasa Web.

• Google presentation should be compatible with PowerPoint. It should allow saving and editing of pdf attach from Gmail to Gdocs.

• Google should allow users to get OpenId like blogger for Google accounts and Google Apps.

• Profiles of Google should be expanded and integrated like face book.

• Google sites should be more or less similar to blogger and allow html, scripts and iframes. It should allow posting no. of comment like blogger comment function.

• Google should chrome for Mac.

• It should digitize more of old newspaper around the world.

• It should also digitize microfilm and books from the Family History Library in Salt Lake City, UT.

• There should be sitemaps for images so that it helps to get more images into image search with keywords site owners provide.

• Google should update Google Music search to include videos and song samples. Google should allow graphical AdSense ads but excluding animations.

• Google should introduce separate drive call GDrive. More and more coverage in Google Earth is required.

• Google should allow the user to send even Exe files from Gmail.

• Synchronization of Itunes/iPhone to google calendar.

• Other thing that I always wanted to see from them is a tool to locate and integrate datasets with similar axes, and then build reports and graph based on them and grand central coverage in UK and Europe.

• I want see a much better bookmark manager.

• A Google should have a central console which would contain all the Google web applications a user uses, so he logs on to the console, one button pressed would open whichever application he chooses within a shell so it easy to swop in between.

• It should gears support for Gmail and calendar.

• There should be integration between Grand Central and Gmail contacts.

• They should improve Android in order to support more than one Google Apps accounts.

• Google to take over Microsoft so that we can make a even better operating system. SMS support in Gmail for India.

• There should be Community chat room in Orkut.

• They should now introduce movies in you tube. There should be transparency in how they rank, search results is the only long term way to prove that they are not tampering with search engine to make more money.

These are the few wish which I want the Google to fulfill it as soon as possible this will help more and more users to use G-products.

Why Social-Bookmarking help SEO?

Social bookmarking allows the users to store, organize, share and search bookmarks of web pages. Social bookmarking enables the internet users to access and add their favorite bookmarks from any computer. To organize these bookmarks personalized and informal tags are used. These sites helps to measure the popularity of the given site compare to other site. Basically, everything on this site is someone’s favorite. All you need to do is have look on it.
There are lot of uses and need of using social bookmarking like it helps to share your favorites with friends, family, coworkers and anyone else you wanted to. By creating a shared account by a group t collect and organize bookmarks that are useful to entire group. In short, social bookmarking saves lot of time. It helps to share information sitting at home on your own system. As today time is so precious.
Social bookmarking also helps SEO due to its immense popularity of being in front page. This also increases traffic to your sites. In long run, number of inbound links to your site will increase and regard you as a link reference. Social bookmarking uses this method of increasing traffic as their media platform with the viral marketing campaign.
Therefore, social bookmarking is a great way to increase traffic and potential customer to your website. But in order o be successful social bookmarking, you are required to provide the content that worth and has value in it.

Google webmaster holiday ideas

Google compiled a list of quick and simple tips for websites preparing for the holiday rush. For online and offline retailers, we understand that your website is a big part of your business, especially this time of year. Whether it’s to make the sale online or to increase foot traffic to your brick-and-mortar location, your web presence is a critical part of your business plan. The tips below are fast, free, and can make a big difference.Verify that your site is indexed by Google (and is returned in search results)Check your snippet content and page titles with the site: command [site:example.com] — do they look accurate and descriptive for users? Ideally, each title and snippet should be unique in order to reflect that each URL contains unique content. If anything is missing or you want more details, you can also use the Content Analysis tool in Webmaster Tools. There you can see which URLs on your site show duplicate titles or meta descriptions.
Label your images accurately

Don’t miss out on potential customers! Because good ‘alt’ text and descriptive filenames help us better understand images, make sure you change non-descriptive file names [001.jpg] to something more accurate [NintendoWii.jpg]. Image Search is one of our largest search properties, so you should take advantage of it.Know what Google knows (about your site)Check for crawl errors and learn the top queries that bring traffic to your site through Webmaster Tools. See our diagnostics checklist.Have a plan for expiring and temporary pagesMake sure to serve accurate HTTP status codes. If you no longer sell a product, serve a 404. If you have changed a product page to a new URL, serve a 301 to redirect the old page to the new one. Keeping your site up-to-date can help bring more targeted traffic your way.Increase foot traffic tooIf your website directs customers to a brick-and-mortar location, make sure you claim and double check your business listing in Google Local.
Usability 101Test the usability of your checkout process with various browsers. Ask yourself if a user can get from product page to checkout without assistance. Is your checkout button easy to find?