Publicis to buy performics from Google

Performics a search marketing firm and formerly a part of Double click is now being sold to Publicis for an undisclosed amount. Industry experts had been debating about a potential buy out performics due to the conflict of interest of Google’s polices. Google has the policy Dont be evil and if they run performics many of the other companies will complain that performics customers will get a boost from Google.
Also Search Engine Experts believe if Google runs performics some employees in performics will learn the GOogle search ranking algorithm and this will make their life easier in ranking their client sites.

Washington post reports

“Publicis, which aims to generate 25 percent of its sales from the Internet by
2010, said it would acquire Chicago-based Performics Search Marketing from
Google for an undisclosed amount.
The unit will boost Publicis’s strategic
entity unveiled in June called Vivaki, aimed at spurring growth at its digital
advertising units such as Digitas and Zenith-Optimedia.
In a statement,
Publicis quoted the research house Jupiter Media saying the global search market
was worth an estimated $9.9 billion in 2008 and is projected to grow at 12
percent compound annual growth rate through 2012. “

Google bans webposition Gold position checker

Google has always been warning against automated position checkers which uses a lot of its resources. Now Google has taken a stronger hand and has blocked Webposition Gold software from performing automated ranking requests in Google. AUtomate rank requests creates a lot of junk queries and uses a lot of server resources of Google. Google has been issuing warning not to use webposition Gold but people continue to use it. Now Google has taken action and has blocked all web position gold queries. Web position Gold has an unique way of sending queries to Google and it seems google was able to detect it using their bot filter software.

We at Search engine Genie never use bulk keyword rank checkers. Our rank checkers are search engine friendly and allows only limited queries per day.

Yaho search index and algorithm update

Yahoo recently updated their ranking algorithm. People in leading forums first noticing this change and now its live in Yahoo search. Yahoo previously announced that there will be constant updates happening to their algorithm and now it seems its happening.

Yahoo calls their update a weather report. They released a weather report about their search engine algorithm update recently.
According to yahoo search blog

“We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect the update will be completed soon.
Please visit the Site Explorer Suggestion Board to share your thoughts or check in with other Yahoo! Search users. “

Another company wants a piece of Google pie – Mediaset

First we had Viacom then we had the Belgium newspaper group and now we have another company suing Google. Mediaset a media company is suing Google and Youtube for using copyrighted materials on their website.

According to reuters

“Mediaset, controlled by Prime Minister Silvio Berlusconi, joins others broadcasters seeking compensation from YouTube, a video-sharing website, for copyright infringement.
Mediaset filed suit in a Rome court, the company said in a statement on Wednesday. A YouTube spokeswoman said it did not see the need for the legal case.
“YouTube respects copyright holders and takes copyright issues very seriously,” the spokeswoman said in London. Google bought YouTube in 2006.
“There is no need for legal action … We prohibit users from uploading infringing material and we cooperate with all copyright holders to identify and promptly remove infringing content as soon as we are officially notified,” Google said in a separate statement.
Lawsuits and trials in Italian are often lengthy and it is forecast the outcome.
Mediaset said a sample analysis of YouTube at June 10 found “at least 4,643 videos and clips owned by us, equivalent to more than 325 hours of transmission without having rights”.
Mediaset said this was equal to the loss of 315,672 days of broadcasting by its three TV channels.”

Well i have always said a lawsuit against youtube.com is not the best idea since youtube is a public resource and cannot be threatened. We will loose the freedom of internet if Youtube looses its way by lawsuits.

Google knows the web is big – a informative post in Google blog,

Google is one of the biggest website. We’ve known it for a long time that the web is big. The first Google index in 1998 already had 26 million pages, and by 2000 the Google index reached the one billion mark. Over the last eight years, they’ve seen a lot of big numbers about how much content is really out there. Recently, even their search engineers stopped in awe about just how big the web is these days when their systems that process links on the web to find new content hit a milestone1 trillion-unique URLs on the web at once! So how many unique pages does the web really contain?? No one knows how many it contains but the number of pages out there is infinite! We don’t index every one of those trillion pages, many of them are similar to each other, or represent auto-generated content. But Google is proud to have the most comprehensive index of any search engine, and there goal is always been to index the entire world’s data. To keep up with this volume of information, their systems have come a long way since the first set of web data Google processed to answer queries. Then they did everything in batches- one workstation could compute the Pagerank graph on 26 million pages in a couple of hours, and that set of pages would be used as Google’s index for a fixed period of time. Today, Google downloads the web continuously, collecting updated page information and re-processing the entire web-link graph several times per day. This graph of one trillion URLs is similar to a map made up of one trillion intersections. So multiple times every day, they do the computational equivalent of fully exploring every intersection of every road in the United States. Google’s distributed infrastructure allows applications to efficiently traverse a link graph with many trillions of connections, or quickly sort petabytes of data, just to prepare to answer the most important question- your next Google search.

http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html

Cuil Potential google competitor or an other major failure

cuil.com a new search engine released today claims to overtake Google. It is co-founded by former Google employee . Google’s Anna petterson is the co-founder of Cuil.

“In her two years at Google, Anna Patterson helped design and build some of the pillars of the company’s search engine, including its large index of Web pages and some of the formulas it uses for ranking search results. Skip to next paragraph
The makers of the Cuil search engine say it should provide better results and show them in a more attractive manner.
Now, along with her husband, Tom Costello, and a few other Google alumni, she is trying to upstage her former employer.
On Monday, their company, Cuil, is unveiling a search engine that they promise will be more comprehensive than Google’s and that they hope will give its users more relevant results.”

Due to too much bragging Cuil is down now,

I get the following message:

“We’ll be back soon…
Due to overwhelming interest, our Cuil servers are running a bit hot right now. The search engine is momentarily unavailable as we add more capacity.
Thanks for your patience.

They are not even ready for 1% of load Google gets but they want to beat Google lets see.

nytimes.com/2008/07/28/technology/28cool.html

Spammer Gets Jail – AOL user spammer gets jail

A spammer who spammed AOL users badly with his junk pharmacy spam got 26 months of Jail term. I am sure the Jail term he got is something he deserved. I wish all email spammers in this world gets Live jail terms. They are terrible low lifes.

Matt cutts announces pagerank update

Google’s Mattcutts was the first one to announce a pagerank update which is in progress. Pagerank is right now visible in most of the places.

A simple cartoon showing matt cutts announcing pagerank update July 2008.
http://www.searchenginegenie.com/google-page-rank-update-comic.htm

July 2008 Pagerank Update in Progress July 2008 current Pagerank Updated datacenter 209.85.173.147

We are currently witnessing the July 2008 Pagerank update. Pagerank updates happen once in 3 months and the current Google page rank update is in progress. Last pagerank update was around April 28 2008 so its exactly 3 months and we have the 2nd quarter update.

You can check your pagerank using our pagerank checker tool we have set it up to query the updated datacenter:

http://www.searchenginegenie.com/search-engine-page-rank-checking.php

Current updated datacenter is :

July 2008 current Pagerank Updated datacenter 209.85.173.147

I hope you have new pagerank for your sites. 🙂 enjoy our free tools and don’t forget to link to it.

Vijay

PAVING WAY TO SEMANTIC SEARCH:

PAVING WAY TO SEMANTIC SEARCH:

This Blog is all about semantic search & its web standards & how it’s helpful to Yahoo & its users. Yahoo is one of the biggest search engines. Semantic refers to searching large semantic web datasets, which is a typical problem for semantic web search engines & also refers to methods of searching web documents beyond the syntactic level of matching keywords. Semantic web is helping to shape the next generation of search transitioning from syntactical search to semantic search & yahoo search is supporting this technology. By supporting semantic web standards, Yahoo! Search and site owners can bring a far richer and more useful search experience to consumers. Semantic search has attracted a lot of attention in the past year, largely due to the growth of the semantic web as a whole. The term semantic search itself is popular enough to be considered overused. And, as an integral member of the Yahoo! SearchMonkey team, Peter refers to the benefits that SearchMonkey is experiencing with the semantic web and calls out the opportunities to integrate with both NLP and semantic web technologies. On the whole there are many benefits of semantic search and it’s more effective than syntax based search.

ysearchblog.com – source: