SEO community feels blindsided by November core update as Google defends timing

The SEO community has been blindsided by the November 2020 Core Update from Google. This update, which began rolling out on November 10th, was announced just a few days before, leaving SEOs and webmasters with little time to prepare for the changes. The update is the second major core update of 2020 and follows the May 2020 Core Update. It’s unclear what specific changes have been made, but the update is expected to have far-reaching implications for websites. SEOs are concerned that the update could have a significant impact on organic rankings, especially as some websites have seen drastic changes in their rankings overnight. The timing of the update has been particularly frustrating for SEOs, as they were given no warning or time to prepare.

Google typically announces core updates a few weeks in advance, giving webmasters time to adjust their strategies and make any necessary changes. This update, however, was announced just a few days before, leaving SEOs scrambling to make sense of the changes. Google has defended its timing, saying that it was necessary to ensure the update was rolled out smoothly. Google also noted that this is not an unusual practice and that core updates are often announced and deployed at the same time. Despite Google’s defense of its timing, the SEO community still feels blindsided by the update. With so little warning, many SEOs feel that they were unprepared for the changes and may have lost valuable time that could have been spent making adjustments.

The November 2020 Core Update is the latest in a series of changes from Google that have left many SEOs feeling frustrated and confused. Although Google has defended its timing and noted that core updates are often announced and deployed at the same time, the SEO community is still feeling blindsided by the sudden announcement and rollout of this update. With so little warning, many webmasters were unable to prepare for the changes and may have lost valuable time that could have been spent making adjustments.

Top SEO predictions 2020

With more and more new web pages are popping up every day, the online world is much more competitive than ever before. So, if you are a business owner looking for ways to get ahead in online competition, you need to tackle search engine optimization in a new innovative way. Read on the article to know more about the top SEO predictions for 2020.

Authority matters – One of the huge ranking factors is domain authority and it continues to be same in 2020 too. The only thing changed is, how you earn it. In order to build the website’s authority, links are much more used and gathering backlinks is the name of the game. If you are getting more backlinks, your domain authority will be high. Also, to dominate search engine results page rankings, create incredibly great content for your website and build up your brand effectively. Once you focus more on creative and reliable content within your business, you can excellently demonstrate your authoritativeness and reliability. Try to clean up your page by removing poor content, broken links and some other technical faults if present. This is what big sites often do and this is how they earn higher rankings in major SERPs. Always be transparent about who you are and what you are doing exactly. Then, build your credibility by getting quality backlinks from numerous higher ranking pages eventually build your domain authority.

Voice search is going to be a big hit – This concept is nothing new, but the advancements in Google voice search certainly would add more excitement to your search and give you a happy browsing experience. The changing search trends have shown that Google voice search is a real thing finally. It is said that every single adult performs a voice search once or twice in a day. Actually the adoption rate of this feature is quite slower than predicted, but it has impacted our search options and it is predicted to be a huge hit in 2020.

Content is always king – Experts have been saying that content is the ultimate king for a long time now. If you place quality content on your website, you can attract more visitors and drive in more traffic to your website eventually. If you give your clients what exactly they want through quality content, they will offer you with higher sales and better profits. Always create value adding content and place it on your webpage to entice more visitors. Content was the king, is the king and will always be the king.

Fake reviews will be flagged as inappropriate – Prospective customers tend to read the review fist before going for a purchase. Many business owners are writing fake reviews to build their credibility. Since these reviews hold the power to elevate and destroy the business, major search engines are striving hard to prevent businesses from unreliable people and still looking for better ways to get rid of fake reviews.

Responsive pages will be rewarded more – With the availability of many free and cheap page builders, lots and lots of websites are being made every day. This is actually a challenging thing to Google, since it has to effectively process, assess and rank these sites. But these things apart, only unique pages will be indexed by Google. If the site has responsive pages with lean code and organized content, it will be rewarded high by Google. Having a strong online presence will earn you more visitors and keep your customers coming back to your over and time again. It also helps build credibility and constructive brand recognition.

Irrespective of the many changes made in search engine algorithms, factors like quality content, optimized content, device responsiveness and structured page remain indispensable elements in online success. Most importantly, try to make your website in compliance with Google guidelines and white hat strategies to earn lucrative long term results. As an SEO expert, you need to think outside the box and apply more effective ways to your SEO strategy 2020 and be at high point all the time. Since SEO is an intricate field, you need to stay abreast of the most recent developments in order to make certain that you are on the right track to achieve finest results. In the year 2020, Google is focusing more on websites that are filled up with quality and reliable content. So, change your SEO strategy in 2020, create rich feature snippets and you will be all set for success. In order to make your business thrive online, it is extremely important to partner with an SEO agency that helps you in your internet marketing campaign. A right SEO company will contribute more to your bottom line and help improve your online presence.

What Googlebot – Google algorithm goes through everyday.

Googlebot as a crawler and Google’s algorithm has to go through a lot of search engine spam / search engine manipulations every day.

Google faces search engine spam

Google a Goliath spider is tried to be consumed by many smaller animals. Many small animals are not aware that even Google’s Goliath fingers won’t fit in their mouth.

A small list of search engine spam Google’s algorithm faces to rank websites.

301 Redirect Spam
Ad Filtering
Affiliate Only Sites
Aggressive Link Exchanges
Auto Blogs
Automated Forum Posts
Automated Article Submissions
Automated One Way Backlinks
Automated Twitter Accounts or Twitter Spam
Buying Small/ Old / Hign Pagerank Sites
Buying Text Links
Click Fraud
Cloaking
Cold Calling
Comment Spam
Competitor Link Attack
Content Duplication
Content Farms
Craigslist Spamming
CSS Spam
Do Follow Links Spamming
Domain Farming
Doorway Pages
Duplicate Domains
.Edu & .Gov Link Spam
Expired Domain Spam
Fake Popularity & Fake Buzz
Fake Referral Spam
Faking ID’s
Forum Signature Spamming
Forum Spamming
Free For All Links
Google Group Spam
Google Bomb
Hidden Layer Spam
Hidden Links
Hidden tags That Search Engines can read
Image Optimization Spam
Internal Link Spamming
Invisible Divs
Invisible Table Cells
Job Posting Spam
Junk Article Sites
Junk Frequent Blog Updation
Keyword Misspellings
Keyword Page Creators
Keyword Stuffing
Keywords in URL’s
Link Dump Sites
Links Farms
Link Injection
Links From Counters
Machine Generated Pages
Malicious Web Pages / Websites
MFA Sites
MFA Sites
Mini / Micro Sites
Mirror Websites
No Script and No Embed Tag
Oneway Link Scam
On Page Spam
Page Hijacking
PageRank Sculpting
Paid Reviews
Parasite Hosting
Pay per Review
Phishing
Profile Spamming
RSS feeds Spam
Scam Schemes
Scraper Sites
Search Algorithm Reverse Engineering
Search Engine Submissions
SEO-Contest
SEO E-Mail Spam
Shadow Domains
Shopping Sites Spam
Sneaky Redirect
Social Bookmarking Spam
Social Networking Spam
Spam Blogs
Spam Directories
Spam Farm Alliances
Spam Tagging
Spam Widget
Sponsoring Non-Profit Sites
Sub Domain Spam
Sybil Attack
Themed-Pages
Three Way Links
Tiny Text Linking
Title – Meta tag Stracking
Trackback Spam
Unrelated Keywords
Video Optimization Spam
Widget Forced Links
Wiki Spam
Word press hacking
Wordpress Templates Footer Links Spam
XSS and Iframes
Yahoo Answers Spam
Fake News
Spammy Schema
Annoying Ads
Negative SEO

Check out our 101 search engine manipulations to find out more.

Google move towards Artificial intelligence

Google’s move towards Artificial intelligence:

Google search engine has steadily evolved in the past 20 years from being a good search engine to a smart search engine to an intelligent search engine. It is way harder to manipulate the rankings with onpage spam and 1000s of backlinks. if you look back before 2010 Google used to be good at detecting spam. Then in early 2011 to 2014 they moved towards being a smart search engines. They were ready to take action on any type of results regardless of blackhat SEO or aggressive SEO.

From 2016 Google has moved into Artificial Intelligence. They are a intelligent search engine with much better under standing of what people search for. Sometimes they drive zombie traffic because of the machine trying to understand the searchers motive but it has steadily improved on a daily basis.

Google has moved to a more complicated landscape which is difficult to understand. Ranking websites have became harder especially in competitive niches.

Today a great user experience across all platforms is very important. Google sees what is best for the searchers if a searcher is able to find the relevant information on the site they click and land Google wins. This is what they are working on, it is important that we develop sites with quality and detailed information on what a user is searching for.

There should be a reason for Google to rank your website. What makes your website stand out among 1000s of site in your same industry. What makes your product competitive, what additional benefits you can provide. People see that and Google sees that too.

Key to success is how you find the right key in the shortest time possible. And the right key is buried deep in our Human mind as this quick draw reference says.

Key to success with Google

Search Engine genie no email or affiliate marketing

Why Search engine genie does not do affiliate marketing or email marketing.

In the past 10 plus year in search engine and online industry we never do affiliate marketing or email marketing. Many of our existing , past or potential clients have asked us why we don’t do it. It all comes down to ethics. I am not a big fan of aggressive marketing strategies like email or affiliate marketing. When I buy a product online either I go directly to big sites like ebay or amazon or search in Google to find my product. I hate to click on some affiliate banner to buy a product. Affiliates are like brokers if I want to buy a house I like to directly deal with the seller than going through a broker. I know there are potential benefits going through a broker but dealing with the seller will give me the best deal. Same with affiliate marketing for no reason I have to pay a intermediate site. Rather ill go directly to the ecommerce sites and buy my product.

Email marketing is something I will always stay away. Personally a victim of 1000s of spam / scam / junk commercial emails I know how much pain the whole internet goes through dealing with all the huge email spammers. I don’t want to be even 1% part of this huge spam / scam network. I feel all commercial emails without the recipients permission is spam, even if the person has submitted his email for some subscription. Email spam creates a huge burden on the internet and billions of dollars are lost dealing with email spam. I like to fight email spam rather than being part of it. I know SEO / digital marketing companies do email marketing but Search Engine Genie under my guidance will never get involved in email marketing. I know i lose 1000s of dollars denying many email marketing projects but I don’t care this internet gave me life and I will never play spoil sport on this great place.

Affiliate marketers are one of the biggest SEO spammers they do all sort of unethical strategies to push their sites on top. This makes the search engines work very hard on their algorithm and it makes legitimate websites more difficult to rank on top. We at Search Engine Genie stopped doing aggressive SEO long back. We do only organic SEO these days for our clients, we do all the best on page work to make the search engines understand the website better, give a pleasant experience for the crawlers to crawl and index our website and let the back links flow naturally to our website / client website.

For our own websites we stopped artificial link building. These days we don’t get even a single unnatural link. All links to our sites are editorially given by regular users who like our websites. We hope all other SEO companies follow suit and stop doing affiliate marketing, email marketing as a service to their clients.  It is time to treat internet as a friend rather than a money making machine.

Tags: seo truth

SEO Funny Cartoon Comics -latest trends of 2016

Search Engine Optimization (SEO) is arguably the most cost-effective digital marketing technique, but also the most challenging to get right.

Digital Marketing

The First very Organic Result on the First Search Engine Result Page sees about 32.5%of Overall Search Traffic in terms of clicks. The Second domain sees 17.6% while the 7th only sees 3.5%

Google-page2

Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 – 10. Google Page rank is based on back links

Google Rankings

Web Search Engines and some other sites use Web crawling or spidering software to update their Web Content or indices of others sites’ web content. Web crawlers can copy all the pages they visit for later processing by a search engine which indexes the downloaded pages so the users can search much more efficiently.

Search engine

A website is a collection of related webpages, including multimedia content, typically identified with a common domain name and published on at least one webserver.

Websites

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.

Seo-Keyword

Google is used for search of information about (someone or something) on the Internet using the search engine Google.

Google

Tags: comics, Google Plus SEO, latest seo trends, SEO, seo comics, SEO Service

Major flutuation Google search results.

Many are reporting around major forums that Google is doing major update to their algorithm. It seems many are noticing significant drop in rankings and some are noticing good boost in search engine traffic. I am personally noticing big changes especially this weekend was one of the slowest days when it comes to search engine traffic.

It was literally dead in many of the sites we monitor. I think it was because of seasonal weekend. We are moving into holiday months and I am sure this will impact search rankings and traffic for major sites. All the sites we maintain are white hat SEO. So there is no way any of them get affected by major search updates. We had 2 updates in the last 2 months. Panda and Penguin. Both rocked many search results but what I am noticing now seem to be unrelated to any of those past updates.

Many webmasters in other forums too are noticing change in traffic. Webmaster world one of the leading forum for SEO is buzzing. DO you notice any major changes.

http://www.webmasterworld.com/google/4712477-4-30.htm

All about Google Author Rank

Google has changed the past trends of SEO by releasing many updates and has declared clearly that it’s the unique, quality and fresh content that makes your site rank higher.

“Author Rank “is one such latest update of Google, after the post panda and penguin updates. Just like the page rank, author rank is defined by the Google to analyze the quality of a site to rank in search results. The difference is that page rank is based on the quality of web page where as author rank is defined to identify the authority of blogger.

Factors Impacting Author Rank:

1. Engagement on G+.
2. Page rank of individual articles.
3. Comment received per posts.
4. Number of Google plus circles.
5. Content shares and +1s.
6. Connections to other authors.
7. Number of sites the authors content is published.

Steps to implement Google Author Rank:

So you might have realized the importance of author rank for your sites online presence. Let’s have a brief look about how to implement this, to grab the maximum benefit:

1. Author rank is centered on Google plus profile. So create your Google + profile if you don’t have one. Your profile should contain a valid photo and email address and your identity should be verified.

2. Create a link to your Google profile from your webpage by adding the following link:

<a href=”[Google profile_url]?rel=author”>Google</a>

3. Add a reciprocal link from your profile to the site and have your profile image visible with your content on the search results.

Crawl Errors Update from Google Webmaster Tools

One of the most important things to do for webmasters is to register and verify their site on Google webmaster tools.

The Google webmaster tools provides a variety of information like the site configuration details – sitemaps, site links, crawler access etc, details about your links, keywords, search queries in the section your site on the web. The Diagnostics section provides vital information like HTML suggestions, Malware, Crawl Errors, Crawl Stats. The Labs section shares interesting details like site performance and instant reviews.

Checking Google webmaster tools at least once every day would be in the schedule of majority of the webmasters and one vital section that one would check are the crawl errors and now in Google webmaster central blog one can see a posting update about crawl errors.

The posting starts stating that enhancements have made with respect to crawl errors and now crawl errors are further divided into 2 sections

    Site errors
    URL errors

Site Errors

To make errors more user friendly these categories have been made. The errors like DNS resolution failures, connectivity issues, problems fetching robots.txt files, before these errors were reported as URL errors henceforth they will be reported in the section Site Errors as they are not URL related errors. If the frequency of these errors is high then alerts will be sent to you. If your site is devoid of these errors as in most sites, you will just see friendly check marks across these issues indicating your website has no such errors.

The URL Errors

If Google webmaster indicates URL errors It means ‘it was able to resolve your DNS, connect to your server, fetch and read your robots.txt file, and then request this URL, but something went wrong after that’. Separate categories will be displayed for Google news or mobile (CHTML/XHTML).

Errors Presentation

There were 100,000 errors of each type shown but there was no way to interpret which errors had more priorities. Keeping this in mind now, Webmaster tools will present the 1000 most important errors for each category. Once the webmaster has fixed them he can view details about them.

Sites having more than 1000 errors will be able to see the total errors for each category and for those who need further details, Google is considering adding an API to download all errors.

One more important update is that the Robots.txt blocked pages errors have been removed as Google webmaster tools find the pages blocked via Robots.txt to be intentionally blocked by the webmaster. Soon these errors will be updated under crawler access in site configuration.

User Friendly Error Details

Clicking on the error URL will open an additional pane with useful information like last tried crawling information, when problem first occurred and an error briefing.From the details pane you can check the URL error on clicking it. There are also options provided to mark the error as fixed, see other pages that link to this URL and more such useful details. There is an option of having Googlebot fetch the URL to double check your error whether it’s fixed.

The priority list would be such errors “fixing broken links on your own site, fixing bugs in your server software, updating your Sitemaps to prune dead URLs, or adding a 301 redirect to get users to the “real” page.” The priority would be decided based on a number of factors whether the link is added in the sitemap and the no of internal links the URL has and various other factors. If you are a user with full permission you can mark the error as fixed and it would be removed from your top-errors list unless Googlebot encounters the same errors again.

These changes hopefully will help webmasters a lot in getting their site errors corrected soon.

Tags: crawl errors, Google webmaster tools, site errors, url errors

Google Plus: SEO Influence Debated

The advent of Google plus has influenced SEO a lot and most people in the SEO industry will be familiar that one can see search suggestions, when they start their search queries with the + sign. For instance a search query ‘+ a’ would give one suggestions like +Allstate Insurance, +Audi USA,+ ASOS and on clicking one of these you will get yourself landed on the Google plus page of the company. Even though it seems like a beneficial factor of SEO, it’s highly doubtful on how many normal web users will start their search queries with the + sign. Some would probably look into this as a Google service influencing the organic search results.

At business insider I came across an interesting write up about the influence played by Google plus from experts. The first opinion came from an employee of the company that mattered the most- it was from Google employee Daniel Dulitz

His opinion was that surfacing the best content even without SEO is the goal of Google and it was in this interest Google are focusing on 100 or more quality signals and believed that they still have a long way to go. He also stated that the Google plus button helps to build reputation online and with changing times we need to update ourselves.

Based on his statements we can see that Google plus must be put to good use by business owners by building social network pages and connecting with their fans. Also getting content with rich snippets and people recommending content via plus one are interesting strategies to be played with. There must also be focus laid upon converting customers into fans with the page badge.

Sean Carlos shares his view that once Google launched direct connect one could see search results taking you to the Google plus page of the companies and if you perform searches while you are logged into Google plus then one would be invited to add the company to their circles.

Other experts too participated and share some interesting data that 57% of fortune 100 companies have a Google + page but 98% have not enabled Google direct connect.
One can see in the support pages of Google on how to enable direct connect by adding the snippet of the code on the site. Also only 3% of fortune 100 companies have the Google plus badge and only 11% of fortune 100 companies have +1 buttons.

Even though one can’t read too much into this data, we can almost get the message that a great amount of awareness is lacking from small businesses. Brand building and reputation management online are things to be focused more upon. It’s essential that steps are taken by these businesses to get themselves on Google plus ASAP.

The need of the hour also calls for these companies to hire social media experts to promote their websites online. Facebook and twitter are great social networks to promote businesses and Google plus follows.

Social media optimization is something which could play a major role in future rankings. For now, we can see links playing a major part in rankings this can very well be influenced later on by social media presence. Promoting our websites on social networks would involve in-depth understanding of the website features. Like in Google plus we need optimized pages and profiles using the features. To start with we must have Direct Connect enabled. One must have awareness of Google plus badges, button. Share photos, videos, connect with people establish a strong connection between your Google plus page and your website, post using hash tags, cross promotion and much more.

The Google plus influence on SEO will be debated for long but what all Small business owners need to do is to pull up their socks and get their company active on Google plus. Google plus is an opportunity to promote your site through an authentic Google service and this is an opportunity you will repent a lot if you let it slip right through your hands. So Plus this post and get started with Plus ones for your company

Tags: Google plus, Google Plus Optimization, Google Plus SEO