Crucial Social Media Marketing Trends Updates for 2016!

To promote your brand on the social media, it is important to stay tuned to the market trends. So, read on which social media trends are going to rule in 2016!

Social media has all set to gain the potential clients for the businesses in the upcoming 2016. With the growing technology reach and increasing audiences, SMM strategies will remain in the limelight for showcasing products and services in a unique way. A research conducted by Mashable in the year 2014, shows that more than 81% of businesses ranging from startup to medium enterprises are making the full use of social media to promote their brand online. About 94% of these companies have invested in the aggressive marketing campaign. As per the forecast, the social media users are expected to reach a huge figure of 2.16 billion by 2016, in comparison to the existing 1.93 billion users in 2015, which is significantly a big leap.

However, there would be some social media marketing approaches that will no longer be effective in the upcoming year. The new social media trends have already replaced the way businesses used to approach their potential markets online. So, before you get befuddle which SMM strategy is going to work, here are some vital social media marketing trends to keep you in the loop.

1. Social Media Will Be Your New Google In 2016!

Though Google will still stay in trends for searching things online but it will be the social media that is going to influence the buyers’ decisions. So, the businesses will need to market themselves beyond the SEO and organic searches. The brands will need to keep their eagle eyes on social media users who look for product reviews on the Facebook, Instagram and others!

Are you aware that more than 88% of consumers are heavily influenced by the reviews? The comments they read online, directly impact their purchasing behaviours! This is what is going to be in trend in the upcoming 2016. Ranking on Google will help but more helpful will be ranking your social media business page having reviews. Stay alert!

2. Buy Buttons Are Set To Rule the Social Media In 2016!

With the addition of Buy Buttons on the Facebook and Pinterest, there has come a revolution in the social media marketing trends. Due to the ease of new “buy” features, it would be easier for the users to purchase a product without leaving the platform. This means a lot to the marketers as well. They can sponsor the AD and whenever a consumer finds it online, he can make a purchase with just a click. In other words, selling has been made easier with the new SMM strategies in 2016. Instagram is also following this trend and more industry social media leaders are expected to focus on this growing trend in the upcoming year.

3. Facebook’s Digital Assistant is ready To Shake the Market in 2016!

In the last August, Facebook has introduced a new social media functionality. It is the Facebook Messenger’s digital assistant which is much alike to the Siri in iPhones. It will help you in performing your requests like ordering your favourite pizza! Although it lacks a little bit in competition with Siri, still it will be a good option for the businesses who want to be listed with the Facebook products as a suggested answer to queries. This new kind of social media trend is expected to catch many eyeballs this 2016.

Conclusion

Social media is expected to grow at a bigger rate in 2016.

Accordingly, social media marketing trends will support the change with some out-of-box but customer-friendly approaches! As the social media giants like Facebook, Instagram have all set up for a big fight, you must stay well prepared with the social media trends mentioned here and 2016 will be victorious for your brand!

Why worry for your brands online visibility when a digital marketing leader, Search Engine Genie, is here for your help! With extensive experience of Internet marketing, only we know how to rise from the market’s fluctuations! Talk to our expert today for staying on the top of the digital world!

SEO beginner PPT from Educational institutions:

Here are some interesting SEO beginners PPTs from top universities. Today many universities are teaching SEO as part of their curriculum. If you are a beginner in SEO or a SEO service provider this set of SEO PPTs will be very useful for you. All SEO power point presentations are provided for education purpose only.

• search engine-optimization
• SEO-beginner
• seo_class – University of WestGeorgia
• seo-ppt – University of South Australia
• Search-engine-optimization-tips-within-commonspot
• Google-SEO-Search-Engine-Optimization-Introduction

Major flutuation Google search results.

Many are reporting around major forums that Google is doing major update to their algorithm. It seems many are noticing significant drop in rankings and some are noticing good boost in search engine traffic. I am personally noticing big changes especially this weekend was one of the slowest days when it comes to search engine traffic.

It was literally dead in many of the sites we monitor. I think it was because of seasonal weekend. We are moving into holiday months and I am sure this will impact search rankings and traffic for major sites. All the sites we maintain are white hat SEO. So there is no way any of them get affected by major search updates. We had 2 updates in the last 2 months. Panda and Penguin. Both rocked many search results but what I am noticing now seem to be unrelated to any of those past updates.

Many webmasters in other forums too are noticing change in traffic. Webmaster world one of the leading forum for SEO is buzzing. DO you notice any major changes.

http://www.webmasterworld.com/google/4712477-4-30.htm

SEO tools updated 10-20-14

As you all know we at Search Engine Genie have the most comprehensive set of SEO tools.

https://www.searchenginegenie.com/seo-tools.htm

We like to take this opportunity to thank everyone who have used our tools on a regular basis. We will continue to keep our tools free for many years to come. We hate the policy of tools subscription. Please don’t fall for tool subscription scam. There are enough free tools available online that you can use for your SEO purpose.

Free tools help you limit the queries you send to Google. Automated paid tools send mass amount of queries to Google when can result in penalty for your site. Google has always said they will ban tools that send mass amount of queries to their search engines. For example web position gold a tool that scraps Google was literally banned for a very long time. Nowadays there are subscription based tools that has sprung up. Avoid using them long term because

1. Google knows what are the sites that are sending too many automated queries.
2. Mass automated tools will stop anytime soon. Google knows how to block them.
3. Results vary significantly because most of the time tools set results to 100 instead of 10 the way we do normal search.

I can list out many reasons to not shed out money on tools that are freely available online.

We at search engine genie do periodic checks our tools to make sure most of them work. Yes some tools stop working as the search engines evolve but we do our best to make most of them work.

Keep using our free SEO tools and don’t FALL for paid tools SCAM.

Penguin Update 3.0 live testing started

Long awaited Penguin 3.0 Update is livc. We are seeing significant moving across many sites we monitor. Till now what we are seeing is excellent movement for many sites affected. Not seeing any new penalties. Sites that did not do any spam link building for the past 1 year has survived and doing well.  We at Search Engine Genie literally stopped link building work and do only overall website improvement.

So far it is good news for us but it takes lot more time before the whole testing process is done. Panda 4.1 took almost a month and still going on. I suspect Penguin update will go on for couple of weeks.

I hope this update brings good news for all our sites. So far so good for all our sites. We wish you all success with your sites.

Again there is no official word from Google but from our testing we are sure Penguin 3.0 is live now in search results and being tested across different data centers.

site-move tool updated in webmaster tools

Google recently launched site-move tool to help webmaster move from their site from one domain to another domain. Moving a site from one domain to another domain is the most tedious and risky process. Many webmasters make mistakes when moving domain names. Most of them odn’t know how to setup the right redirect. Some of them use meta refresh, javascript redirect, simple server side redirect ( 302 redirect ) etc. All these listed redirects are not good for search engines. When you are doing a move especially moves like domain to domain which is mostly permanent it is important we use a 301 redirect. 301 redirect tells the search engines that the site has moved permanently from one domain to the other.

If you want to do a safe move Google webmaster tools is helping you do it. Log-in to webmaster and go to this page

https://www.google.com/webmasters/tools/change-address

Google has given this list of simple checklist when moving site from one URL to other.

Clean your backlinks Google penguin almost here

It is time to clean up your back-links if you have already not done so. If you still have lot of unnatural links built by you or your SEO company it is time to clean them. You had 2 plus full year for it. Google’s penguin update was launched in Early 2012 and it is almost end of 2014 now.

We at Search Engine Genie stopped doing most of the link building strategies out there. We don’t do social bookmarking, link exchanges, article syndication, slide sharing and a lot more that search engines consider unnatural. We never buy links for our clients this has been our strategy since the day we launched in the year 2004. We feel buying links destroys the very method the internet works. It helps people manipulate their rankings with money. Money should never influence any sites rankings. Only quality and hard work should be rewarded.

If you want to follow about penguin update look at my friend’s blog http://penguinkills.com . It has ton of information about the upcoming penguin update. We should expect a penguin this weekend. Google is getting ready for some praises and bashing.

So what you think this update will target?

Supporting negative SEO petition

Recently I got an email from one of my friend saying he opened a negative SEO petition. Though I don’t 100% agree negative SEO has huge impact, i agree it exists and does some damage to competitors.

Please help spread the word and let Google know negative exists. Hopefully the upcoming penguin update addresses this issue.

Change.org negative SEO petition

Penguin 4.1 downs lyrics, games blogs and more

Latest Panda update is a huge step forward. We like Google because of these great updates. Google took down a lot of spam websites in recent update. It is not just spam websites that lost it’s rankings. Lot of blogs, free sites, lyric sites, game sites, directory listing sites etc were downed.

Two types of penalities were targeted.

1. Pure spam penalty

2. Thin content

Pure spam applies to sites that uses automatically generated gibberish, cloaking and scraping content from other websites.

Thin content sites are sites that has pages with very little or no contents. Google rarely penalize sites for duplicate or thin content. This is one of priority update from Google because it targeted low quality, thin, duplicate contents in a site.

Sites that might just replicate a big brand by selling their products are hit badly. I have seen sites seilling the same products across 100s of sites. Problem with these sites is that they have exact duplication product description, title price everything. Only the template design might be different everything else including the images of individual products will be similar. Google has pushed down these kind of sites low down their listings. It is not just these sites that are affected there are many more times which have just one line or 2 link contents that were taken down.

Google always takes excellent steps to improve search quality and we at Search Engine Genie appreciate this excellent effort from Google.

Some screenshots of sites taken down in the last 5 hours.

Search engines face more and more problems everyday with different types of spam. Now we have seen Panda update we want the much awaited penguin update. We know penguin update will be biggest update of the year from Google.

Latest panda update targets thin contents

Yesterday Google officially announced they rolled out the latest update in Panda. Both Private blog networks and sites with little or no contents were targeted. There are many sites run with very low quality contents and Panda has killed most of them before. This is the latest attack on those sites and there are discussion in various forums about this update. Many report loss in 100s of sites they own.

Panda update has always been the best update Google ever made to their algorithm. We support Panda update